Higher Ed Experts

This course was one of the best courses I have ever taken. It was rigorous, interesting, and challenging. The course materials are extremely helpful and I appreciate the resources and guidance provided. I also found the weekly group discussions to be illuminating. I appreciate how others were generous with their feedback and shared honestly about what worked and didn’t as a way to help the rest of us on our journey.

If you write anything for the web, you should take this course. You will look at all of your pages and content with a new perspective.

I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.

I gleaned a lot of new insights about what content strategies are effective and especially enjoyed the insights into the connection between popular trends and courseware. The deep dives into case studies were also very interesting. Loved the overall structure and learned a lot.