Higher Ed Experts

In these past four weeks I’ve learned more about how to put Google Analytics to work than I have in the four previous years. Information was presented in a clear, concise manner, and the real-world assignments gave me the push I needed to use the learnings to collect data that was more than numbers for numbers’ sake, but legitimate data to inform communication decisions.

The conference was a convenient way for me to share a social media-focused conference with my institution’s social media team and hit on enough topics to touch on most of their areas. It will also provide the attendees and shared experience to refer to in future conversations.

I found Higher Ed Experts’ Web Writing in Higher Ed course to be a great way to catch up on current trends in web writing, as well as brush up on industry standards. The course helped me tune my writing to the right audience and use less words to tell a better story. I’d absolutely recommend this course!

Being able to explain the value of our social media work is important, and this course will help get you there!