higheredexperts.com/work

[full-time] Director of College Marketing at LIM College

2013-05-22 00:26:26

Location: New York
URL: http://www.limcollege.edu

Description:

LIM College – Where Business Meets Fashion, is currently accepting nominations and applications for the position of Director of College Marketing.

Founded in 1939, LIM College is a unique higher education institution focused exclusively on the study of business and fashion. Our urban campus is situated within five buildings in Manhattan, in the heart of New York City. LIM College currently offers a Master of Business Administration (MBA) degree program with concentrations in Fashion Management and Entrepreneurship, Master of Professional Studies (MPS) degrees in Fashion Merchandising & Retail Management and Fashion Marketing, Bachelor of Business Administration (BBA) degrees in Fashion Merchandising, Visual Merchandising, Marketing and Management, as well as Bachelor of Professional Studies (BPS), Associate of Applied Science (AAS), and Associate in Occupational Studies (AOS) degrees in Fashion Merchandising. LIM College is an accredited member of the Middle States Commission on Higher Education, and its business programs are accredited by ACBSP.

As both a strategist and a hands-on leader, the Director of College Marketing will be responsible for developing a cohesive vision and marketing strategy for LIM College. This vision should inform all marketing efforts at the College, including but not limited to the following constituents: industry professionals, prospective undergraduate and graduate students (both domestic and international) and their influencers; and continuing education students, high school programs, current students, alumni, faculty and staff. This position will lead the translation of the marketing strategy to the development, implementation and daily management of integrated marketing activities for all College-wide programs – utilizing a broad range of digital and traditional communications tools. The position also provides strategic leadership and management oversight for the College’s external marketing services resources.

QUALIFICATIONS
An earned Undergraduate degree required, preferably in Marketing, Public Relations or Advertising; Graduate degree preferred; mastery knowledge of Microsoft Office Suite and proficiency with a variety of desktop publishing and design software; five of more years’ experience in marketing in higher education or similar organization; ability to manage multiple functions simultaneously; excellent oral and written communications; experience with writing, proofing and editing; proven success with media coverage and the use of social media; experience with International Marketing preferred; ability to trouble shoot and problem solve; sound decision making skills, project management skills, well organized, data driven and analytical skills; ability to work with groups and individuals representing a variety of special interests

APPLICATION PROCEDURES
For full consideration, all application materials must be received no later than June 30, 2013. Those wishing to become candidates for this important leadership position should email a cover letter that addresses the duties and qualifications listed above, a current resume or curriculum vitae, and the complete contact information for three professional references to: hrcareers@limcollege.edu

To learn more about LIM College and this position, please visit our website at www.limcollege.edu and click on “Careers at LIM College.” LIM College offers a competitive salary and benefits.

For more information contact:
Britta H. Hahn, Human Resources Generalist
LIM College
12 East 53rd Street
New York, NY 10022-5268
T: 212.310.0619

Apply to this job

[full-time] Online Marketing Coordinator at Colorado State University OnlinePlus

2013-05-17 01:08:34

Location: Fort Collins, CO
URL: http://www.online.colostate.edu/about/jobs.dot

Description:

Online Marketing Coordinator
Colorado State University
Division of Continuing Education
Fort Collins, CO

The Online Marketing Coordinator is charged with assisting the marketing team in conducting, analyzing, and optimizing Colorado State University OnlinePlus’ online marketing efforts to promote high-quality, flexible educational opportunities for working professionals. This position helps coordinate paid search efforts, email campaigns, organizational SEO implementation, and website updates – all aimed at building awareness and generating inquiries. Duties include, but are not limited to, day-to-day management of paid search campaigns, building HTML emails, keyword research and placement for web and blog content, posting blog content, creating and optimizing landing pages, and analyzing and creating results-based marketing reports.

The successful candidate will:
• Have broad experience executing online marketing strategies across a variety of mediums
• Be responsible for day-to-day management of paid search campaigns, including keyword generation, ad copy writing, and manual bid placement
• Understand SEO strategies, including keyword generation, placement, and landing page creation
• Have HTML skills that would allow them to work within email and landing page templates

CSU is an EO/EA/AA employer. Colorado State University conducts background checks on all final candidates.

QUALIFICATIONS
Required Qualifications
• Bachelor’s degree from a regionally-accredited university
• Minimum two (2) years experience executing online marketing activities as a member of a marketing, web, or communications team
• Proven experience in day-to-day management of PPC campaigns
• Up-to-date HTML skills and basic knowledge of Dreamweaver
• Basic knowledge of CMS and site publishing processes/systems
• Ability to run web and email campaign analysis through analytics tools, such as Google Analytics
• Intermediate skills in Microsoft Excel, including expertise in organizing data for analysis, charting and trend analysis
• Excellent written communication skills
• Strong project management skills, ability to prioritize, meet tight deadlines, and handle multiple tasks and projects from start to finish with minimal supervision

Preferred Qualifications
• Ability to run in-depth campaign analysis through analytics tools, such as Google Analytics, and to make recommendations to improve goal conversions
• Experience with paid advertising on social media platforms, including Facebook and LinkedIn
• Experience working within Microsoft Access
• Basic Photoshop skills
• Demonstrated ability to post blogs through Wordpress
• Experience in higher education marketing focused on attracting online and adult students

DEADLINE and APPLICATION MATERIALS: For full consideration, applications must be received by Monday, June 3rd, 2013. Please submit to Julia.Smith@colostate.edu.
1. Resume
2. Cover letter (no longer than two pages) addressing EACH of the required and preferred qualifications in the job announcement.

For full description, visit http://www.online.colostate.edu/about/positions.dot

Apply to this job

[full-time] Marketing Communications Manager at Ithaca College

2012-10-19 21:00:49

Location: Ithaca, NY
URL: http://www.ithaca.edu

Description:

Ithaca College is seeking a marketing communications manager to work within the Office of Marketing Communications as an account manager assigned to the School of Music. The Marketing Communications Manager works within the Office of Marketing Communications and will work collaboratively with the School of Music to coordinate the School’s marketing and communications needs; designs and implements strategies that are in line with the College’s brand strategies. The Marketing Communications Manager oversees and develops events, projects, publications, web content and e-communications to promote the School to prospective students, alumni, donors, the campus community, and general public. The Marketing Communications Manager works directly with staff, faculty, and students in the School to coordinate and manage marketing efforts.

Qualifications: The successful candidate will have a Bachelor’s degree in marketing, communications, or related field with progressively responsible experience in marketing communication, higher education or related field, or the equivalent combination of education and experience; demonstrated knowledge of the development and execution of promotional materials, advertising, public relations, market research and other marketing communication techniques; strong writing and communication skills; previous content management web maintenance experience; and demonstrated ability to work as part of a team and lead groups to consensus are required. Experience coordinating and overseeing the design and production of online or print projects.

Interested individuals must apply online at apply.icjobs.org, and attach a cover letter, resume, a list containing the contact information for at least three (3) professional references, and up to two (2) sample(s) of writing. Questions about the online application should be directed to the Office of Human Resources at (607) 274-8000. Review of applications will begin.

Ithaca College is committed to building a diverse academic community and encourages members of underrepresented groups to apply. Experience that contributes to the diversity of the college is appreciated.

Apply to this job

[full-time] Marketing Communications Manager - School of Music at Ithaca College

2012-10-17 16:15:58

Location: Ithaca, NY
URL: http://apply.icjobs.org

Description:

The successful candidate will have a Bachelor’s degree in marketing, communications, or related field with progressively responsible experience in marketing communication, higher education or related field, or the equivalent combination of education and experience; demonstrated knowledge of the development and execution of promotional materials, advertising, public relations, market research and other marketing communication techniques; strong writing and communication skills; previous content management web maintenance experience; and demonstrated ability to work as part of a team and lead groups to consensus are required. Experience coordinating and overseeing the design and production of online or print projects.

Apply to this job

[full-time] Market Research Coordinator at Kansas State University

2012-09-14 02:21:41

Location: Manhattan, Kansas
URL: http://dce.k-state.edu/about/employment

Description:

Kansas State University, Coordinator for Market Research

Coordinator for Market Research at the K-State Division of Continuing Education. Responsible for defining new niches and trends through the use of market research, assessment, and business analysis for the development of innovative, high-quality, educational products to fill those needs. Maintains an awareness of marketing and customer service practices and recommends strategies for DCE outreach to distance and non-traditional students and other clients as appropriate. Screening begins Sept. 25. Kansas State University is an equal opportunity employer. Background check required. Position description and application process at www.dce.k-state.edu/about/employment

Apply to this job

[full-time] Graphic Designer at John Carroll University

2012-08-09 19:34:27

Location: Cleveland, Ohio
URL: http://go.jcu.edu/6d

Description:

Collaborating with the Senior Director and other members of the Integrated Marketing and Communications (IMC) team, the Graphic Designer works on a wide variety of creative projects to support John Carroll University’s branding efforts and to help John Carroll’s internal clients connect with key University audiences.

Primary target audiences include prospective students, alumni, donors, and the wider JCU campus community. The Graphic Designer provides design and production solutions for print (and sometimes digital) projects, and works closely with external designers, photographers, printers, and other JCU partners.

Typical day-to-day creative projects include designing ads, brochures, postcards, posters, invitations, and public event promotional materials (including signage). Working in concert with the Senior Director, the Graphic Designer provides continuity for all print projects on deadline.

In a culture that reflects an in-house ad agency model, the Graphic Designer must work efficiently and effectively within existing brand strategy and graphic standards, and he/she must pay careful attention to producing creative work on-time and on-budget. The Graphic Designer must see creative work through from end-to-end—from the initial concept through design, layout, typesetting, and prepress print production—all with a strong sense of customer service.

Success in this role requires a strong commitment to teamwork, creativity, and on-going communication. The Graphic Designer must be skilled at building relationships, providing clear design direction, and must be recognized as a trusted collaborator. Also expected are outstanding project management skills and experience in working in teams to deliver successful results.

You must have a solid understanding of ad agency-like creative processes and be able to multitask.

Prior experience in a higher education environment is strongly preferred.

You should have at least 3-5 years of experience and a track record of achieving marketing goals and meeting the expectations of internal partners through creative design. Expert knowledge of Adobe InDesign, Photoshop, and the print production process is required. A bachelor’s degree or equivalent work experience is required. Embracing and being committed to diversity and inclusion is expected.

The ability to communicate the value of higher education and an understanding and appreciation of the Jesuit Catholic tradition and the mission of John Carroll University are critical.

This is a full-time position. Salary commensurate with experience. Interested candidates should apply through the John Carroll University employment website, available at: http://go.jcu.edu/6d

Candidates selected for interviews will be asked to present their creative portfolios and how their design work was used to solve the marketing goals for clients.

Apply to this job

[full-time] Assistant Director, Social Media at Santa Clara University

2012-07-18 02:09:27

Location: San Jose
URL: http://www.scu.edu/hr/careers/staff.cfm?id=3445

Description:

Assistant Director, Social Media
Office of Marketing and Communications
Full-Time

Requisition Number (please reference): 1001065

For information about the benefits offered by Santa Clara University, please visit: http://www.scu.edu/hr/benefits/
Overview:
Santa Clara University is a comprehensive Jesuit, Catholic university located in California\‘s Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master\‘s, Ph.D., and law degrees.

Distinguished by the highest retention rate and ranked second among all master\‘s universities in the West by U.S. News and World Report, Santa Clara University is California\‘s oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.

Purpose:
As a team member in SCU\‘s marketing office, the asst. director of social media will lead the creation, assessment, strategic direction, planning, and implementation of social media activities to support Divisional objectives through a comprehensive and compelling social media program.

Reporting to OMC\‘s Director of Communications, the assistant director of social media will participate in and contribute to content development, market research, idea generation, and planning to achieve overall marketing aims. The position\‘s direct responsibility is to plan and implement front-end content for SCU\‘s social media outlets, including Facebook, Twitter, YouTube, Pinterest, and others.

I. To successfully accomplish the goals of this position, the asst. director will support social media efforts by:
A.Identifying ways to build SCU\‘s visibility and enhance its reputation through innovative use of social media platforms.
B.Planning and implement creative programs to grow fan base, Twitter followers, and engagement.
C.Maintaining editorial calendar for key social media initiatives to provide fresh and engaging content on a daily basis.
D.Managing the day to day updating, maintenance, and continuity of social media outlets: Facebook , Twitter, Google+, etc.
E.Managing the University\‘s relationship with the communities on Facebook, Twitter, Google+, Pinterest, Instagram and other social media.
F.Managing online reputation by monitoring news and trends in social media keeping an eye out for negative or criticism of university and provide assistance in addressing the problem.
G.Investigating opportunities to advance University Relations objectives through compelling social media campaigns.
H.Monitoring impact of social media by tracking metrics and analyzing effectiveness of campaigns in an effort to maximize results.
I.Using social media to drive awareness of and attention to events, speeches, and other SCU activities.
J.Monitoring and responding to conversations, and keep key stakeholders informed of trends and topics of interest.
K.Working collaboratively with other departments and divisions on incorporating relevant social media techniques into departmental communications.
L.Acting as a resource for the campus community in utilization and best practices.
M.Developing rolling 3-6 month editorial calendar for social media.
N.Ensuring community managers are familiar with and use best practices.
O.Providing guidance and support to other community managers as needed.
P.Organizing and leading social media working group.
Q.Working with IT to ensure optimal underlying infrastructure to support vast dissemination of knowledge across social media topics and platforms.
R.Understanding the synergies between PR and social media and integrate accordingly.
II. Qualifications
A.Bachelor\‘s Degree. A degree in Public Relations, Marketing, or Advertising a plus.
B.At least 3 years of progressive online marketing and social media experience with exceptional verbal and written communications skills.
C.Minimum of 5 years prior work experience. Previous experience in community management, online marketing, customer service, advertising, public relations preferred.
D.Demonstrated ability to assess social media activities and performance, identify strategic opportunities, and develop effective programs to advance departmental and institutional objectives.
E.Advanced knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.
F.Strong project management and organizational skills.
G.Clear evidence of sound judgment in implementing plans and completing assignments on time and on budget.
H.Ability to work under pressure and set priorities within a fast paced environment.
I.Ability to meet deadlines, particularly those requiring very quick turnaround, on an ongoing basis.
J.Demonstrate initiative and creativity by consistently generating new ideas.
K.Excellent skills in taking initiative in developing strong, relevant social media content.
L.Strong writing and editing skills and high attention to detail.
M.Understanding of technology as a means to better communicate and achieve business results.
N.Team player. Able to thrive in a highly collaborative environment.
O.Results oriented, enthusiastic and creative with a can do positive attitude.
P.Ability to develop and maintain effective and highly successful working relationships with faculty, administration as well as all members of the university community.
Q.Willingness to work during nonstandard business hours.

Apply online: http://www.scu.edu/hr/careers/staff.cfm?id=3445

Apply to this job

[full-time] Senior Director of Communications and Marketing at Guilford College

2012-07-18 00:52:08

Location: Greensboro, NC
URL: http://https://guilford.peopleadmin.com/postings/381

Description:

Guilford College in Greensboro, N.C., has an exceptional opportunity for a strategic marketing professional with high energy, expertise and creativity who is equipped to make an immediate impact on student recruitment, fundraising and branding.

The senior director of communications & marketing will strengthen the College’s ability to achieve strategic long-range, recruitment and philanthropic goals by:

• Establishing and maintaining strategic partnerships between Communications & Marketing and Admission, Adult Programs, Advancement and other College departments
• Developing an integrated approach to marketing with the support and assistance of the Integrated Marketing Committee
• Providing higher education marketing, creative services and web strategy and development expertise

The position is full-time, 12 months, supervises three Communications & Marketing staff members and develops and maintains relationships with faculty, staff and students as well as contractors and vendors. View the position description at https://guilford.peopleadmin.com/postings/381

Candidates should have 7 to 10 years experience in marketing and communications and excellent organizational and interpersonal skills as well as excellent verbal and written communication skills. A bachelor’s degree in marketing or communications areas is required; a master’s degree and leadership experience is preferred.

Guilford College is among “Colleges That Change Lives” and has been delivering a practical liberal arts education founded on Quaker values since 1837. There are 2,600 traditional aged and adult students with 1,100 in residence. It is located in a a city of 270,000 in the Piedmont known for a high quality of life and wide variety of educational, cultural and entertainment opportunities.

Deadline for applications is Aug. 6, 2012. We are accepting online applications only at https://guilford.peopleadmin.com/ All requested documents may be uploaded to our applicant portal. Do not email or send hard copy application materials.

Apply to this job

[full-time] Student Branch Development Specialist at IEEE. Advancing Technology for Humanity

2012-06-06 02:03:01

Location: Piscataway, NJ
URL: http://www.ieee.org

Description:

JOB POSTING: STUDENT BRANCH DEVELOPMENT SPECIALIST
Desired Outcomes

This position is accountable for the vitality of local organizational units serving students and young professionals, with responsibility for 2,000+ student branches and 200+ affinity groups. Key goals in support of this outcome include:

Volunteer recruitment, training, recognition, and satisfaction in all functions that support local student and GOLD affinity group operations-

Student branch and affinity group expansion and rejuvenation-

Data integrity and supporting processes for student membership and young professionals-

Student member retention-

Essential Functions

Project managing the development of all communications, collateral, and web efforts in support of volunteer training and recognition-

Compiling, authoring, and disseminating operations reports and progress updates-

Identifying and project managing the resolution of data integrity issues vis-?~~vis students and young professionals~~

Developing operations & processes, project plans, financial analyses, and budgeting for programs and activities in support of student branch / affinity group vitality, and Volunteer development-

Serving as the principal Staff Liaison between student branch / affinity group Volunteers and other Staff operations within the MGA, and IEEE-

Counseling Volunteer Leaders to ensure adherence to all IEEE bylaws and procedures-

Requirements

Bachelor?s degree with knowledge of the higher education environment with experience in volunteer engagement, training, and motivation. Experience in a professional society and/or membership organization preferred. This position requires min. 4 years of project management and/or operations experience. Ability to organize, coordinate, and supervise volunteer activities and across the organization in a matrix-style reporting structure. Intermediate to advanced skills with Microsoft Suite and database applications.

Reports to:

Lisa Delventhal/Member & Geographic Activities

Lisa Delventhal
Manager, Young Professional & Student Programs
Member & Geographic Activities
IEEE. Advancing Technology for Humanity.
445 Hoes Lane, Piscataway, NJ 08854-4141 USA Tel 732 465 6443 www.ieee.org

Apply to this job

[full-time] Director of Digital & Social Media at Suffolk University

2012-06-04 20:24:40

Location: Boston
URL: http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qg19Vfw5&page=Job%20Description&j=otKsWfwl

Description:

The Director of Digital & Social Media is an enterprising and entrepreneurial individual who works as part of the digital and interactive team in the Office of Marketing & Communications (OMC) to promote and leverage Suffolk University’s digital content via the website, portals, blogs, social media and other channels. This position principally manages social media content with an emphasis on both strategy and analytics measuring ROI.
OMC works with departments across the University including advancement, enrollment, and student affairs, as well as academic departments within the three schools.
Requires:
A Master’s degree in Multimedia/Visual Communications, Communications, New Media, Marketing or related field preferred;
5-7 years of related professional experience developing and implementing effective online advocacy or branding campaigns via web and social media with some experience in higher education or nonprofit communications preferred;
Demonstrated experience with and enthusiasm for emerging technologies, new media, and social media applications;
Strong editorial judgment, preferably with experience writing and editing online news or marketing copy;
Understanding of marketing and brand messaging support
Strong analytical, technical and project management skills;
Creative thinking, versatility, ability to adapt in dynamic environment and take initiative;
Action-oriented, excellent organizational abilities, extremely detail-oriented with the ability to multi-task, meet deadlines and work under pressure;
Experience with web-based multimedia technologies and all aspects f web video and audio production including filming, editing and preparation for multi-channel web distribution preferred;
Experience/familiarity with Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, etc.), HTML, CSS, Flash, Javascript, PHP;
Must be a team player with strong interpersonal skills, a positive, collegial attitude, a high level of professionalism, and the ability to work collaboratively in a close team structure;
Keen sense of humor is essential.

Apply to this job