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[full-time] Social Media Manager at Davenport University

2008-12-19 14:15:11

Location: Grand Rapids-Fulton Street
URL: http://www.davenport.edu

Description:

The Social Media Manager is responsible for implementing, advancing and measuring internet communications and social media for the University. These responsibilities are performed in an ethical manner consistent with the University’s mission, vision and cultural values.

RESPONSIBILITIES:
1. Plans and implements social media programs on behalf of the university and individual departments. Develops initiatives in social networking, video sharing, web communities and on other social media sites and technologies. Establish metrics and tracking of social media initiatives via search engine rankings and web analytics.
2. Implements and advises on email marketing campaigns tied to websites and social media campaigns.
3. Assists with new and ongoing website development projects by providing content and web traffic analysis as needed.
4. Stays abreast of trends in online communications and social media; plans launch-and-learn projects to test leading technologies and advises on the adoption of new social media practices across campus
5. Maintains department intranet information and documents.
6. Upholds all University brand and identity standards and follows all procedures to ensure University quality expectations are met.
7. Provides GREAT customer service, anticipating and exceeding the needs of customers.
8. Demonstrates and promotes University Cultural Values.
9. Perform other duties as assigned.

QUALIFICATIONS:
• Bachelor\‘s degree in journalism, new media, communications, English, marketing, graphic design or related field is required.
• Demonstrated three to five years of experience working with a range of web communications projects; experience with implementation of social media initiatives. Understanding of information architecture and website design best practices. Experience in the measurement and analysis of web traffic.
• Experience using social media tools including social networking sites, video sharing sites, blogs and wikis. Experience with social media in higher education recruitment, retention and development a plus.
• Have good facility with Web content, including writing for the web, video and audio editing and digital imagery. Competence with Dreamweaver or working directly with HTML and CSS. Experience working with design tools including Photoshop, Illustrator and Flash a plus.
• Excellent organizational and time management skills.
• Demonstrated ability to work accurately and effectively with computerized data systems (PC and mainframe).
• Demonstrated ability to work effectively with people of diverse backgrounds and promote a positive working environment, spirit of cooperation and positive reactions to change and conflict resolution.
• Demonstrated excellent interpersonal, communication and presentation skills, both written and oral which transcend diverse audiences.
• Demonstrated ability to communicate effectively and relate well to students, parents, faculty, staff, and others while maintaining appropriate confidentiality.
• Demonstrated motivational and problem solving capabilities with a high degree of integrity, ethics, and dedication to the mission of the University.
• Must be able to work an irregular schedule, evenings or Saturday as needed, additional hours during peak times or as required.

APPLICATION INSTRUCTIONS: Interested individuals are invited to apply online at https://jobs.davenport.edu/applicants/centerl?quickFind=50398

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[full-time] Director of Marketing and Communications at Washington State University Vancouver

2008-12-09 12:13:29

Location: Vancouver, WA (near Portland OR)
URL: http://www.vancouver.wsu.edu

Description:

POSITION DESCRIPTION: Washington State University Vancouver is accepting applications for the position of Director of Marketing and Communications. This position is responsible for marketing and external communication for WSU Vancouver. Areas of overall responsibility include the direction and coordination of marketing; supervision of publications and media relations; branding leadership and direction of WSU Vancouver web pages; and overall leadership for the Marketing and Communications unit. In addition, this position supports and contributes to public and community relations for the campus. This is a full-time, temporary, 12 month, Administrative Professional, cabinet-level position reporting directly to the Chancellor of WSU Vancouver.

QUALIFICATIONS:

Required:

A Bachelor’s degree in communications, journalism, public relations or other relevant field AND five (5) years of progressively responsible professional-level marketing and communications experience which include three (3) years in an institution of higher education or comparable experience.
Integrated marketing experience, including brand management as it relates to the functions of publications, electronic marketing communications and advertising.
Professional communication skills including public speaking and the ability to write and speak persuasively about the institution to a variety of constituents including prospective students, current students, donors, alumni, legislators, faculty, staff and administration.
Demonstrated leadership with strategic, policy and budget planning experience in complex organizations.
Demonstrated leadership, management, administrative and supervisory skills to motivate and build staff competencies.
Desired-

Master’s degree in a related field.
Relevant work experience in an institution of higher education.
Experience with graphic design.
Relevant work experience marketing to and recruiting high school and community college students.
Relevant work experience marketing in a fund raising campaign.
Professional skills using InDesign and Photoshop software.
Experience using the web as a marketing tool.
Professional writing and/or editing experience.
Relevant experience working with and marketing to diverse populations.
SALARY: $70,000-$75,000 annual

TO APPLY: Send a letter of application and address specifically how your experience and education meet the minimum and preferred qualifications. In addition, please submit a resume and the names of three professional references, with mailing and e-mail addresses, and phone numbers to:

Maureen Keller
Office of Marketing and Communications
WSU Vancouver
14204 NE Salmon Creek Avenue
Vancouver, WA 98686-9600

Or e-mail to: maureen_keller@vancouver.wsu.edu

Complete applications will be reviewed beginning, Monday, December 8th.

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[full-time] Senior Marketing Coordinator at Johnson & Wales University

2008-11-24 11:33:37

Location: Providence
URL: http://work.jwu.edu

Description:

Summary
Supports the university\‘s enrollment goals by managing the admissions marketing operations

Essential Functions & Responsibilities – Manages and directs the admissions marketing brochure production schedule; produces marketing materials for prospective students and their parents, educators, alumni, and internal and external contacts

- Oversees direct marketing mailing bids, including vendor selection and mailing schedule; facilitates and maintains relationships with external mail house vendors

- Helps to prepare and monitor the university admissions marketing budget

- Distributes work assignments, monitors progress and provides guidance, as needed, to other department staff

- Performs other duties as assigned

Required Qualifications – Minimum of a bachelor\‘s degree from an accredited institution of higher education

- Minimum of 3 years of work experience in marketing, communications, advertising or a related field

- Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Internet Explorer

- Experience working in a supervisory capacity

- Project management skills

- Experience with budget planning

- Excellent oral and written communication skills

- Detail oriented with excellent organizational skills and the ability to prioritize work to meet deadlines

- Strong copywriting, editing and proofreading skills

- Excellent organization skills and ability to prioritize to meet deadlines

Preferred Qualifications – Knowledge of direct mail activities including knowledge of U.S. Postal Service regulations

- Experience with brochure production

- Familiarity with print and web advertising

- Previous experience working in a college or university setting

Additional Requirements – Occasional travel to other campuses and for attendance at seminars and meetings as needed

- Occasional work on weekend days, evenings and holidays for admissions events and other university functions as required

ALL CANDIDATES MUST APPLY ONLINE AT WORK.JWU.EDU – REQ #1444

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[full-time] Market Analyst & Strategist at University of the Sciences in Philadelphia

2008-10-07 10:43:17

Location: Philadelphia
URL: http://www.usp.edu

Description:

Using knowledge and experience in research, data mining and manipulation, individual is responsible for collection, analysis and presentation of reports, business cases and actionable recommendations. This, coupled with responsibility for tracking, measurement and reporting on digital, CRM and traditional marketing efforts enables individual to develop predictive models and contact strategies that optimize the return on marketing investment and keep USP ahead of the competition.

Duties & Responsibilities:

— Gathers, analyzes and interprets data and research (primary and secondary) to originate reports and thorough business case development for both marketing and other University programs.
— Tracks, measures and provides timely reports on marketing campaign success.
— Identifies and monitors competitive landscape, technology trends, socioeconomic conditions and other fluctuations in market that impact pursuit and achievement of goals, objectives and strategies.
— Acts as lead for marketing team in database development, continuous improvement and data mining efforts.
— Communicates actionable findings and strategic recommendations clearly and with confidence to all levels of the organization through both written and verbal presentations.
— Manages all aspects of execution and analysis for survey efforts from initiation through design, question structure, sample selection, weighting, fielding and tabulation.
— Oversees definition and implementation of campaign testing for direct and digital: traditional and new media, search engine optimization, PR impact and web analytics.
— Develops predictive models from data, gather and prep to selection/transformation of variables and through evaluation, validation and maintenance.
— Employs qualitative and quantitative techniques to evaluate existing and potential services and offerings; including on and off-line lifetime value analysis, segmentation, contact strategy review and cost per application measures.
— Performs other job-related duties or responsibilities as assigned, whether or not specifically mentioned in this job description.

Minimum Education & Experience:

Bachelor’s or advanced degree in relevant field; including coursework in statistics, data analysis, research methods, 2 to 5 years related experience. Expertise with Excel, Access, PowerPoint and SPSS/SAS. Proficiency in Microsoft Office suite.

Knowledge, Skills & Abilities Required:

Exceptional analytic, data, organization and critical thinking skills. Excellent written and verbal communications skills, self-motivated and comfortable working both independently and collaborating on a team, ability to meet tight deadlines.

Licenses/Certifications Required:

SPSS or SAS certification a plus

If you are interested, or know of someone who is interested in this position, please contact:

Mail: Katherine Shilenok-Wright
Director, Faculty Relations & Recruiting
University of the Sciences in Philadelphia
600 South 43rd Street
Philadelphia, PA 19104-4495

Fax: 215-895-1100
E-mail: employment@usp.edu

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[full-time] Director of Marketing and Communications at Marylhurst University

2008-10-01 14:08:10

Location: Portland OR
URL: http://www.marylhurst.edu

Description:

REPORTS TO:
Vice President for University Advancement

PURPOSE OF POSITION:
Provide University leadership for the development and implementation of integrated marketing, communications and public relations strategies designed to attract students and enhance the University’s reputation in the community.

ESSENTIAL FUNCTIONS:
1. Collaborate with the Assistant Vice President of Enrollment Management and academic leaders to develop and implement an enrollment strategy designed to increase student enrollment.

2. Develop and implement a strategy for positioning, branding and advancing the reputation of the University to external constituents.

3. Provide leadership and strategies for the Marketing & Communications Department, responsible for the University’s advertising, marketing and brand development, public and media relations, Web site strategy and development, publications and internal communication.

4. Foster a consistent understanding among faculty and staff to ensure external communications meet University branding and messaging standards and goals.

5. Establish and manage quality standards of University communications materials.

6. Conduct market research to target prospective students for various academic programs.

7. Facilitate relationships with faculty to inform marketing strategies.

8. Collaborate with the Assistant Vice President of Enrollment Management and faculty to identify, position and market partnerships and alliances with employers and other academic institutions.

9. Measure effectiveness of advertising, messaging, and other strategies in achieving the University’s marketing, communication and enrollment goals.

10. Act as clearinghouse for information communicated to external constituents.

11. Develop and implement communication plans to address major initiatives; crisis communication; and communications with internal constituents.

12. Develop and manage an annual budget/plan for the Marketing & Communications Department in support of the University’s strategic plan and goals.

13. Lead a four-member professional team, manage external vendors, and collaborate with external marketing/recruitment agency for online programs.

14. Develop and implement departmental policies and procedures including job assignment and workflow management.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES:
1. Bachelor’s degree in marketing, public relations, communications or related field required. Master’s degree or graduate-level coursework preferred.

2. Minimum five years of progressively responsible experience and excellent understanding of marketing, public relations and communications. Experience with higher education institutions or nonprofit organizations strongly preferred.

3. Experience in project management, budget management and employee supervision.

4. Ability to prioritize initiatives and workload effectively and efficiently.

5. Experience in research, creative development, production and management of a wide variety of marketing collateral and publications. Experience in production and management of Web sites and Internet advertising strongly preferred.

6. Excellent leadership, collaborative communication and interpersonal skills.

7. Demonstrated ability to utilize Microsoft Office suite including Word and Excel.

8. Appreciation for a student-centered environment that provides multiple degrees in a variety of learning formats, including on campus and online.

BENEFITS:
Employer-paid medical, dental, and vision coverage; four weeks paid vacation; sick leave; 11 paid holidays; life and disability insurance; tuition waiver program and generous retirement plan.

TO APPLY:
Submit a cover letter and résumé to Human Resources, Marylhurst University, PO Box 261, Marylhurst OR 97036, by October 31, 2008.

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[full-time] Director of Web Communications at University of Illinois at Chicago

2008-09-15 15:25:15

Location: Chicago
URL: http://uic.edu

Description:

The College of Applied Health Sciences, Office of the Dean is seeking a highly motivated, creative self-starter with marketing and editorial expertise to fill the position of Director of Web Communications. The director will be responsible for the college’s web site and intranet content, as well as the sites of five academic departments. Responsibilities include strategic planning, marketing consultation, content development, policy planning and daily operations. Bachelor’s degree (Master’s preferred) and at least three years experience in web communications, including hands-on management of a medium-to-large-scale web site preferred. Excellent communication, interpersonal, and project management skills and experience in a higher education or nonprofit environment highly preferred. Strong knowledge of XHTML, Dreamweaver, Photoshop, web accessibility, and usability principles required. Knowledge of PHP, CSS, Web 2.0 tools, SEO, and content management systems strongly preferred. For fullest consideration, send cover letter, resume, and name/contact information of three references by October 6, 2008 to Leticia Sánchez, Lramir6@uic.edu, UIC College of Applied Health Sciences, 808 S. Wood St. (M/C 518), Chicago, IL. 60612. UIC is an AA/EOE.

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