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FULL-TIME DIRECTOR OF WEB COMMUNICATIONS:
at Northern Essex Community College in Haverhill, MA
FULL-TIME DIRECTOR OF WEB COMMUNICATIONS: (Marketing and Communications) The anticipated start date is February 2nd, 2009. (Non-unit Professional Position.)
This position reports to the Assistant Vice President of Marketing Communications. Hands-on leader wanted. After years of managing the web through part-time staff, the College has created this full-time, director-level position to provide centralized and strategic management for our expanding online presence.
As a one person department, you will need to balance your time effectively between the execution of daily production tasks and championing your strategic vision for the growth of online communications at the College. You will have a solid understanding of UX and UI principles, be able to communicate the importance of these principles to stakeholders, and have the conviction to defend these principles in the quest for the best online solutions.
This is not a “techie” position. Although you must possess a technical understanding of the web and be able to hand-code valid html, you are not expected to be a programmer or css guru. This position is centered in the Marketing Communications department and it will be your skills at using online communication vehicles to advance the College’s internal and external marketing initiatives that will be most important to your success. In short, you will be a communications expert with technical skills rather than a technical expert who happens to be located in the marketing department.
• Primary oversight and management of the public website and intranet with an emphasis on the strategic advancement of core marketing and communications objectives (e.g. enrollment, retention, image building, development, etc.)
• Strategic use of the campus portal to target messages to internal audiences
• Development and implementation of email marketing campaigns to internal and external audiences and management of email marketing toolset
• Production of all written and visual content for top and secondary level pages
• Professional guidance and support for the web content development process across the depth and breadth of the public website
• Training and support of departmental content managers in the use of online tools
• Development, communication, and enforcement of online visual design standards and web writing style guidelines
• The strategic use of third-party social software and online community tools (e.g. blogs, MySpace, Facebook, Wikipedia, Youtube, Flickr) to advance the College’s interests
• Web traffic analysis and reporting
MINIMUM QUALIFICATIONS:
• Experience using Wordpress (highly desirable) and/or other blogging and content management platforms
• Strong web writing skills and the ability to train others in how to write for the web
• Strong knowledge of fundamental UX and UI principles and experience applying these principles in the development of professional websites
• Experience with concepts such as web taxonomies, tag clouds, folksonomies, and faceted classification
• Ability to hand-code html and css and troubleshoot invalid code and display issues
• Experience using Macromedia Dreamweaver to manage web pages and sites
• Knowledge of fundamental marketing concepts and experience implementing online marketing initiatives
• Experience developing email marketing communications and developing online communication plans
• Strong project management and leadership skills
• At least five years experience working on web projects
PREFERRED QUALIFICATIONS:
• Bachelor of Arts degree in a related field
• Knowledge of ADA regulations and how they apply to public higher education websites
• Experience developing professional web graphics using Photoshop
• General knowledge of the higher education sector, especially community colleges
• Strong interpersonal communication skills
• Ability to clearly articulate goals, lead teams, and confidently advocate for a strategic vision
To Apply:
http://necc.interviewexchange.com/jobofferdetails.jsp?JOBID=12242
Please include electronic version:
• Cover letter
• Resume
• Writing sample
Salary: $55,000 to $60,000 per year (commensurate with education and experience)
with complete fringe benefits package.
Deadline Date\" Open until filled with a review of applications to begin December 22, 2008
Post #264
This position reports to the Assistant Vice President of Marketing Communications. Hands-on leader wanted. After years of managing the web through part-time staff, the College has created this full-time, director-level position to provide centralized and strategic management for our expanding online presence.
As a one person department, you will need to balance your time effectively between the execution of daily production tasks and championing your strategic vision for the growth of online communications at the College. You will have a solid understanding of UX and UI principles, be able to communicate the importance of these principles to stakeholders, and have the conviction to defend these principles in the quest for the best online solutions.
This is not a “techie” position. Although you must possess a technical understanding of the web and be able to hand-code valid html, you are not expected to be a programmer or css guru. This position is centered in the Marketing Communications department and it will be your skills at using online communication vehicles to advance the College’s internal and external marketing initiatives that will be most important to your success. In short, you will be a communications expert with technical skills rather than a technical expert who happens to be located in the marketing department.
• Primary oversight and management of the public website and intranet with an emphasis on the strategic advancement of core marketing and communications objectives (e.g. enrollment, retention, image building, development, etc.)
• Strategic use of the campus portal to target messages to internal audiences
• Development and implementation of email marketing campaigns to internal and external audiences and management of email marketing toolset
• Production of all written and visual content for top and secondary level pages
• Professional guidance and support for the web content development process across the depth and breadth of the public website
• Training and support of departmental content managers in the use of online tools
• Development, communication, and enforcement of online visual design standards and web writing style guidelines
• The strategic use of third-party social software and online community tools (e.g. blogs, MySpace, Facebook, Wikipedia, Youtube, Flickr) to advance the College’s interests
• Web traffic analysis and reporting
MINIMUM QUALIFICATIONS:
• Experience using Wordpress (highly desirable) and/or other blogging and content management platforms
• Strong web writing skills and the ability to train others in how to write for the web
• Strong knowledge of fundamental UX and UI principles and experience applying these principles in the development of professional websites
• Experience with concepts such as web taxonomies, tag clouds, folksonomies, and faceted classification
• Ability to hand-code html and css and troubleshoot invalid code and display issues
• Experience using Macromedia Dreamweaver to manage web pages and sites
• Knowledge of fundamental marketing concepts and experience implementing online marketing initiatives
• Experience developing email marketing communications and developing online communication plans
• Strong project management and leadership skills
• At least five years experience working on web projects
PREFERRED QUALIFICATIONS:
• Bachelor of Arts degree in a related field
• Knowledge of ADA regulations and how they apply to public higher education websites
• Experience developing professional web graphics using Photoshop
• General knowledge of the higher education sector, especially community colleges
• Strong interpersonal communication skills
• Ability to clearly articulate goals, lead teams, and confidently advocate for a strategic vision
To Apply:
http://necc.interviewexchange.com/jobofferdetails.jsp?JOBID=12242
Please include electronic version:
• Cover letter
• Resume
• Writing sample
Salary: $55,000 to $60,000 per year (commensurate with education and experience)
with complete fringe benefits package.
Deadline Date\" Open until filled with a review of applications to begin December 22, 2008
Post #264
Published at 05-12-2008
Viewed: 891 times
Viewed: 891 times