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Web Content Manager
at Laureate Education in Baltimore
This position will help lead the strategic direction, creation, testing, revision and management of creative content for Laureate Higher Education Group managed Web sites.
DUTIES & RESPONSIBILITIES:
* Help to define strategic direction for content in collaboration with marketing and other stakeholders. * Implement content strategy on multiple Web sites and new sites to be launched. * Help conduct ‘A/B’ testing, usability testing, and other testing, then interpret site tracking metrics and implement new content tactics based on results. * Develop processes for all stages of Web content creation and maintenance, including editorial calendars. * Manage site content, promotions, customer communications, and marketing programs. * Facilitate the audit and update of current content in conjunction with SME groups. * Coordinate with executives and staff to ensure seamless executions and customer experience with the Web and Web promotions. * Educate internal stakeholders about Web best practices and internal processes. * Manage full-time Web staff and external vendors in the creation and maintenance of Web content. * Manage and evolve Web content and architecture based on customer input and changing technologies. * Make recommendations regarding the design of content layout, templates, navigation, and other functionality. * Coordinate with the central marketing Web Team on site metrics and business goals. * Coordinate with IT on technology issues.Apply online only at https://sh.webhire.com/servlet/av/jd?ai=737&ji=2471739&sn=I
Published at 11-10-2010
Viewed: 678 times
Viewed: 678 times