This job ad has been posted over 40 days ago...
8
applicants
Marketing Manager
at Southern Oregon University in Ashland, Oregon
TO APPLY: http://www.sou.edu/jobs.shtml
POSITION PURPOSE
Under the direction of the Director of Interactive Marketing and Media Relations, the Marketing Manager oversees SOU marketing and creative projects from concept to completion, translating promotional objectives into creative strategies and directing the creative team in the development and delivery of SOU promotions. This position also involves working with internal clients – especially the Admissions office, creating plans and understanding client promotional needs. The Marketing Manager will work closely with the Director of Interactive Marketing and Media Relations to build the SOU brand and develop and execute marketing plans for internal clients. The position supervises professional and student staff in the Marketing Office. Using a comprehensive knowledge of current marketing trends and communication tools, this position provides direction and advice to internal customers.
NATURE AND SCOPE
The Marketing Manager collaborates with the Marketing and Communications team and senior staff to build SOU’s brand and provide integrated marketing and communications materials that support the university’s strategic plan and marketing plan.
With proven experience in direct marketing and creative design management, preferably in the media and advertising industry, the Marketing Manager will be responsible for establishing internal and external creative best practices to define a consistent look and feel for all marketing materials. The Marketing Manager will work with and guide internal clients on messaging, consistent with the university's brand, with the overall goal of advancing the reputation and mission of SOU. The Marketing Manager will have a background in sales, marketing segmentation and research analysis and will understand current trends in communication and persuasion. The role will require a highly productive approach, as both a doer and an administrator of the University's larger communications plan. As one of the department’s primary writers and editors, the Marketing Manager will write concise, compelling, and action-oriented copy in support of marketing and communication initiatives.
A good listener, collaborator, and influencer. Ability to interface with people at all levels within the organization. Ability to manage several complex tasks simultaneously, coordinate the roles of various participants in projects, set priorities and schedules, and meet deadlines with a minimum of supervision. Ability to translate highly complex concepts into messages that effectively resonate with target audiences across multiple media platforms. Strong decision making skills and ability to find the best solution to meet diverse set of requirements. Excellent interpersonal skills. Ability to facilitate mutual understanding and work effectively with a wide variety of people at all staff levels at the university.
ESSENTIAL FUNCTIONS
Internal Marketing Consultant (20%):
• Act as point of contact for clients regarding marketing strategy, creative services processes, work requests, scheduling, and issue resolution.
• Research and analyze client needs, develop strategic and creative marketing themes and solutions, and manage them to completion.
• Coordinate concept, copy and graphic design for all projects.
• Source external suppliers: printers, photographers, illustrators and media specialists.
• Present work directly to clients.
• Meet deadlines and budgets for client deliverables.
• Provide excellent customer service.
• Maintain accurate project notes; document all client communications.
Brand management (20%):
• Support the Director of Interactive Marketing and Media Relations in the development of the University branding campaign and marketing plan.
• Help launch the SOU branding campaign internally and externally.
• Train internal users about brand guidelines, key messages, the use of wordmarks and other style guides.
• Coordinate with the web manager to integrate print and electronic media and align print and web publications to meet SOU style guidelines.
• Insure compliance with the SOU style guide.
• Maintain photo archives, the story database and other assets that support the university brand.
Creative development (15%):
• Develop sound creative briefs and direct internal and external creative teams.
• Develop concepts and activities according to creative brief requirements.
• Write engaging, persuasive, sales-oriented content, edit and proof copy.
• As requested, develop unique messaging and positioning for each market segment and its respective educational programs.
• Lead brainstorming sessions for new marketing initiatives.
• Manage projects from concept to completion and translate marketing objectives into creative strategies.
Project and Team management (10%):
• Inspire creative teams.
• Maintain fun and relaxed atmosphere while meeting tight deadlines.
• Efficiently allocate staff resources.
• Serve as team leader as well as player.
• Work closely with the client and team on an ongoing basis to ensure project requirements are clearly defined, met and understood. Oversee the development of project deliverables and ensure they are aligned with project goals. Clearly represent the team's consensus in all client communications.
• Ensure the team consistently meets and/or exceeds the client's expectations and that the client approves & signs-off on all major deliverables.
Client Relationship Management (10%)
• Demonstrate a client-focused approach to providing service, through personal commitment to the client and their project.
• Interface with academic partners to ensure clear understanding of program elements such as admissions requirements, course curriculum, program outcomes, and professional accreditations.
• Manage clients proactively and professionally, ensuring their expectations are exceeded.
• Establish and maintain collaborative relationships with client contacts within University departments to ensure the highest level of customer service and strategic execution.
• Serve as lead representative for the client services team and internal and external meetings as appropriate.
• Direct and oversee multiple internal and external resources and vendors, ensuring compliance with state procurement practices.
Online marketing (10%):
• Work with the web manager to improve online marketing, pay per click advertising and other interactive marketing activities.
• Develop effective landing page and information capture strategies for inbound traffic.
• Work with social media coordinator to expand traffic to SOU social media sites.
Research (10%):
• Monitor key performance indicators for all marketing initiatives and report progress toward meeting goals and objectives.
• Draft survey instruments and work with Institutional Research to poll prospective students and other key market segments.
• Calculate return on investment for marketing projects such as lead generation to determine which strategies are most cost effective.
• Moderate focus groups.
ADDITIONAL DUTIES (5%):
1. Serve on committees as needed.
2. Function as liaison for the Marketing and Communications office with outside vendors.
3. Other duties as assigned.
EDUCATION, KNOWLEDGE, SKILLS AND ABILITIES
Minimum Qualifications
• BA/BS in Communications, Public Relations, Marketing Management, Advertising or other related field, or significant related experience. At least five years of communications experience in a large organization with a diverse stakeholder base. At least five years of project management experience required as well as demonstrated experience in copy writing, advertising development, marketing strategy, market research, online marketing and planning and campaign execution. Supervision of professional staff.
• English language fluency is required along with excellent communication, presentation, proofreading, production, desktop publishing, and computer skills.
• Very strong writing skills with versatility in writing styles (journalistic, editorial, direct response, broadcast, online and promotional) essential.
• Prior experience in market research and analysis.
• Able to work flexible schedules and evenings as needed.
• Highly organized; strong sense of accuracy and attention to details.
• Proven analytical and creative ability to address targeted messages to a variety of audiences.
• Prior experience in design, organizing, and effectively presenting editorial content for web and new media.
• Desktop publishing skills and knowledge of software applications such as InDesign, Photoshop, Illustrator, Dreamweaver and Acrobat.
• Skills and experience in various communications media such as photography, video and audio recording and editing, web development, online social media such as Facebook, Twitter, Youtube and Flickr.
Preferred Qualifications
• A strong background in marketing collateral materials development.
• Strong consulting skills.
• MBA degree with emphasis in marketing preferred.
• Advertising or public relations agency experience, a background in online marketing.
• Brand management, product management, or product marketing experience with a service company or educational institution.
• Experience in business analytics; Exceptional problem solving skills.
• Knowledge of issues in higher education.
• Good news judgment, sense of urgency, comfortable with multiple deadlines, enjoys communicating and facilitating conversation.
POSITION PURPOSE
Under the direction of the Director of Interactive Marketing and Media Relations, the Marketing Manager oversees SOU marketing and creative projects from concept to completion, translating promotional objectives into creative strategies and directing the creative team in the development and delivery of SOU promotions. This position also involves working with internal clients – especially the Admissions office, creating plans and understanding client promotional needs. The Marketing Manager will work closely with the Director of Interactive Marketing and Media Relations to build the SOU brand and develop and execute marketing plans for internal clients. The position supervises professional and student staff in the Marketing Office. Using a comprehensive knowledge of current marketing trends and communication tools, this position provides direction and advice to internal customers.
NATURE AND SCOPE
The Marketing Manager collaborates with the Marketing and Communications team and senior staff to build SOU’s brand and provide integrated marketing and communications materials that support the university’s strategic plan and marketing plan.
With proven experience in direct marketing and creative design management, preferably in the media and advertising industry, the Marketing Manager will be responsible for establishing internal and external creative best practices to define a consistent look and feel for all marketing materials. The Marketing Manager will work with and guide internal clients on messaging, consistent with the university's brand, with the overall goal of advancing the reputation and mission of SOU. The Marketing Manager will have a background in sales, marketing segmentation and research analysis and will understand current trends in communication and persuasion. The role will require a highly productive approach, as both a doer and an administrator of the University's larger communications plan. As one of the department’s primary writers and editors, the Marketing Manager will write concise, compelling, and action-oriented copy in support of marketing and communication initiatives.
A good listener, collaborator, and influencer. Ability to interface with people at all levels within the organization. Ability to manage several complex tasks simultaneously, coordinate the roles of various participants in projects, set priorities and schedules, and meet deadlines with a minimum of supervision. Ability to translate highly complex concepts into messages that effectively resonate with target audiences across multiple media platforms. Strong decision making skills and ability to find the best solution to meet diverse set of requirements. Excellent interpersonal skills. Ability to facilitate mutual understanding and work effectively with a wide variety of people at all staff levels at the university.
ESSENTIAL FUNCTIONS
Internal Marketing Consultant (20%):
• Act as point of contact for clients regarding marketing strategy, creative services processes, work requests, scheduling, and issue resolution.
• Research and analyze client needs, develop strategic and creative marketing themes and solutions, and manage them to completion.
• Coordinate concept, copy and graphic design for all projects.
• Source external suppliers: printers, photographers, illustrators and media specialists.
• Present work directly to clients.
• Meet deadlines and budgets for client deliverables.
• Provide excellent customer service.
• Maintain accurate project notes; document all client communications.
Brand management (20%):
• Support the Director of Interactive Marketing and Media Relations in the development of the University branding campaign and marketing plan.
• Help launch the SOU branding campaign internally and externally.
• Train internal users about brand guidelines, key messages, the use of wordmarks and other style guides.
• Coordinate with the web manager to integrate print and electronic media and align print and web publications to meet SOU style guidelines.
• Insure compliance with the SOU style guide.
• Maintain photo archives, the story database and other assets that support the university brand.
Creative development (15%):
• Develop sound creative briefs and direct internal and external creative teams.
• Develop concepts and activities according to creative brief requirements.
• Write engaging, persuasive, sales-oriented content, edit and proof copy.
• As requested, develop unique messaging and positioning for each market segment and its respective educational programs.
• Lead brainstorming sessions for new marketing initiatives.
• Manage projects from concept to completion and translate marketing objectives into creative strategies.
Project and Team management (10%):
• Inspire creative teams.
• Maintain fun and relaxed atmosphere while meeting tight deadlines.
• Efficiently allocate staff resources.
• Serve as team leader as well as player.
• Work closely with the client and team on an ongoing basis to ensure project requirements are clearly defined, met and understood. Oversee the development of project deliverables and ensure they are aligned with project goals. Clearly represent the team's consensus in all client communications.
• Ensure the team consistently meets and/or exceeds the client's expectations and that the client approves & signs-off on all major deliverables.
Client Relationship Management (10%)
• Demonstrate a client-focused approach to providing service, through personal commitment to the client and their project.
• Interface with academic partners to ensure clear understanding of program elements such as admissions requirements, course curriculum, program outcomes, and professional accreditations.
• Manage clients proactively and professionally, ensuring their expectations are exceeded.
• Establish and maintain collaborative relationships with client contacts within University departments to ensure the highest level of customer service and strategic execution.
• Serve as lead representative for the client services team and internal and external meetings as appropriate.
• Direct and oversee multiple internal and external resources and vendors, ensuring compliance with state procurement practices.
Online marketing (10%):
• Work with the web manager to improve online marketing, pay per click advertising and other interactive marketing activities.
• Develop effective landing page and information capture strategies for inbound traffic.
• Work with social media coordinator to expand traffic to SOU social media sites.
Research (10%):
• Monitor key performance indicators for all marketing initiatives and report progress toward meeting goals and objectives.
• Draft survey instruments and work with Institutional Research to poll prospective students and other key market segments.
• Calculate return on investment for marketing projects such as lead generation to determine which strategies are most cost effective.
• Moderate focus groups.
ADDITIONAL DUTIES (5%):
1. Serve on committees as needed.
2. Function as liaison for the Marketing and Communications office with outside vendors.
3. Other duties as assigned.
EDUCATION, KNOWLEDGE, SKILLS AND ABILITIES
Minimum Qualifications
• BA/BS in Communications, Public Relations, Marketing Management, Advertising or other related field, or significant related experience. At least five years of communications experience in a large organization with a diverse stakeholder base. At least five years of project management experience required as well as demonstrated experience in copy writing, advertising development, marketing strategy, market research, online marketing and planning and campaign execution. Supervision of professional staff.
• English language fluency is required along with excellent communication, presentation, proofreading, production, desktop publishing, and computer skills.
• Very strong writing skills with versatility in writing styles (journalistic, editorial, direct response, broadcast, online and promotional) essential.
• Prior experience in market research and analysis.
• Able to work flexible schedules and evenings as needed.
• Highly organized; strong sense of accuracy and attention to details.
• Proven analytical and creative ability to address targeted messages to a variety of audiences.
• Prior experience in design, organizing, and effectively presenting editorial content for web and new media.
• Desktop publishing skills and knowledge of software applications such as InDesign, Photoshop, Illustrator, Dreamweaver and Acrobat.
• Skills and experience in various communications media such as photography, video and audio recording and editing, web development, online social media such as Facebook, Twitter, Youtube and Flickr.
Preferred Qualifications
• A strong background in marketing collateral materials development.
• Strong consulting skills.
• MBA degree with emphasis in marketing preferred.
• Advertising or public relations agency experience, a background in online marketing.
• Brand management, product management, or product marketing experience with a service company or educational institution.
• Experience in business analytics; Exceptional problem solving skills.
• Knowledge of issues in higher education.
• Good news judgment, sense of urgency, comfortable with multiple deadlines, enjoys communicating and facilitating conversation.
Published at 22-06-2010
Viewed: 902 times
Viewed: 902 times