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applicants
Assistant Director, Social Media
at Santa Clara University in San Jose
Assistant Director, Social Media
Office of Marketing and Communications
Full-Time
Requisition Number (please reference): 1001065
For information about the benefits offered by Santa Clara University, please visit: http://www.scu.edu/hr/benefits/
Overview:
Santa Clara University is a comprehensive Jesuit, Catholic university located in California\'s Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master\'s, Ph.D., and law degrees.
Distinguished by the highest retention rate and ranked second among all master\'s universities in the West by U.S. News and World Report, Santa Clara University is California\'s oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
Purpose:
As a team member in SCU\'s marketing office, the asst. director of social media will lead the creation, assessment, strategic direction, planning, and implementation of social media activities to support Divisional objectives through a comprehensive and compelling social media program.
Reporting to OMC\'s Director of Communications, the assistant director of social media will participate in and contribute to content development, market research, idea generation, and planning to achieve overall marketing aims. The position\'s direct responsibility is to plan and implement front-end content for SCU\'s social media outlets, including Facebook, Twitter, YouTube, Pinterest, and others.
I. To successfully accomplish the goals of this position, the asst. director will support social media efforts by:
A.Identifying ways to build SCU\'s visibility and enhance its reputation through innovative use of social media platforms.
B.Planning and implement creative programs to grow fan base, Twitter followers, and engagement.
C.Maintaining editorial calendar for key social media initiatives to provide fresh and engaging content on a daily basis.
D.Managing the day to day updating, maintenance, and continuity of social media outlets: Facebook , Twitter, Google+, etc.
E.Managing the University\'s relationship with the communities on Facebook, Twitter, Google+, Pinterest, Instagram and other social media.
F.Managing online reputation by monitoring news and trends in social media keeping an eye out for negative or criticism of university and provide assistance in addressing the problem.
G.Investigating opportunities to advance University Relations objectives through compelling social media campaigns.
H.Monitoring impact of social media by tracking metrics and analyzing effectiveness of campaigns in an effort to maximize results.
I.Using social media to drive awareness of and attention to events, speeches, and other SCU activities.
J.Monitoring and responding to conversations, and keep key stakeholders informed of trends and topics of interest.
K.Working collaboratively with other departments and divisions on incorporating relevant social media techniques into departmental communications.
L.Acting as a resource for the campus community in utilization and best practices.
M.Developing rolling 3-6 month editorial calendar for social media.
N.Ensuring community managers are familiar with and use best practices.
O.Providing guidance and support to other community managers as needed.
P.Organizing and leading social media working group.
Q.Working with IT to ensure optimal underlying infrastructure to support vast dissemination of knowledge across social media topics and platforms.
R.Understanding the synergies between PR and social media and integrate accordingly.
II. Qualifications
A.Bachelor\'s Degree. A degree in Public Relations, Marketing, or Advertising a plus.
B.At least 3 years of progressive online marketing and social media experience with exceptional verbal and written communications skills.
C.Minimum of 5 years prior work experience. Previous experience in community management, online marketing, customer service, advertising, public relations preferred.
D.Demonstrated ability to assess social media activities and performance, identify strategic opportunities, and develop effective programs to advance departmental and institutional objectives.
E.Advanced knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.
F.Strong project management and organizational skills.
G.Clear evidence of sound judgment in implementing plans and completing assignments on time and on budget.
H.Ability to work under pressure and set priorities within a fast paced environment.
I.Ability to meet deadlines, particularly those requiring very quick turnaround, on an ongoing basis.
J.Demonstrate initiative and creativity by consistently generating new ideas.
K.Excellent skills in taking initiative in developing strong, relevant social media content.
L.Strong writing and editing skills and high attention to detail.
M.Understanding of technology as a means to better communicate and achieve business results.
N.Team player. Able to thrive in a highly collaborative environment.
O.Results oriented, enthusiastic and creative with a can do positive attitude.
P.Ability to develop and maintain effective and highly successful working relationships with faculty, administration as well as all members of the university community.
Q.Willingness to work during nonstandard business hours.
Apply online: http://www.scu.edu/hr/careers/staff.cfm?id=3445
Office of Marketing and Communications
Full-Time
Requisition Number (please reference): 1001065
For information about the benefits offered by Santa Clara University, please visit: http://www.scu.edu/hr/benefits/
Overview:
Santa Clara University is a comprehensive Jesuit, Catholic university located in California\'s Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master\'s, Ph.D., and law degrees.
Distinguished by the highest retention rate and ranked second among all master\'s universities in the West by U.S. News and World Report, Santa Clara University is California\'s oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
Purpose:
As a team member in SCU\'s marketing office, the asst. director of social media will lead the creation, assessment, strategic direction, planning, and implementation of social media activities to support Divisional objectives through a comprehensive and compelling social media program.
Reporting to OMC\'s Director of Communications, the assistant director of social media will participate in and contribute to content development, market research, idea generation, and planning to achieve overall marketing aims. The position\'s direct responsibility is to plan and implement front-end content for SCU\'s social media outlets, including Facebook, Twitter, YouTube, Pinterest, and others.
I. To successfully accomplish the goals of this position, the asst. director will support social media efforts by:
A.Identifying ways to build SCU\'s visibility and enhance its reputation through innovative use of social media platforms.
B.Planning and implement creative programs to grow fan base, Twitter followers, and engagement.
C.Maintaining editorial calendar for key social media initiatives to provide fresh and engaging content on a daily basis.
D.Managing the day to day updating, maintenance, and continuity of social media outlets: Facebook , Twitter, Google+, etc.
E.Managing the University\'s relationship with the communities on Facebook, Twitter, Google+, Pinterest, Instagram and other social media.
F.Managing online reputation by monitoring news and trends in social media keeping an eye out for negative or criticism of university and provide assistance in addressing the problem.
G.Investigating opportunities to advance University Relations objectives through compelling social media campaigns.
H.Monitoring impact of social media by tracking metrics and analyzing effectiveness of campaigns in an effort to maximize results.
I.Using social media to drive awareness of and attention to events, speeches, and other SCU activities.
J.Monitoring and responding to conversations, and keep key stakeholders informed of trends and topics of interest.
K.Working collaboratively with other departments and divisions on incorporating relevant social media techniques into departmental communications.
L.Acting as a resource for the campus community in utilization and best practices.
M.Developing rolling 3-6 month editorial calendar for social media.
N.Ensuring community managers are familiar with and use best practices.
O.Providing guidance and support to other community managers as needed.
P.Organizing and leading social media working group.
Q.Working with IT to ensure optimal underlying infrastructure to support vast dissemination of knowledge across social media topics and platforms.
R.Understanding the synergies between PR and social media and integrate accordingly.
II. Qualifications
A.Bachelor\'s Degree. A degree in Public Relations, Marketing, or Advertising a plus.
B.At least 3 years of progressive online marketing and social media experience with exceptional verbal and written communications skills.
C.Minimum of 5 years prior work experience. Previous experience in community management, online marketing, customer service, advertising, public relations preferred.
D.Demonstrated ability to assess social media activities and performance, identify strategic opportunities, and develop effective programs to advance departmental and institutional objectives.
E.Advanced knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.
F.Strong project management and organizational skills.
G.Clear evidence of sound judgment in implementing plans and completing assignments on time and on budget.
H.Ability to work under pressure and set priorities within a fast paced environment.
I.Ability to meet deadlines, particularly those requiring very quick turnaround, on an ongoing basis.
J.Demonstrate initiative and creativity by consistently generating new ideas.
K.Excellent skills in taking initiative in developing strong, relevant social media content.
L.Strong writing and editing skills and high attention to detail.
M.Understanding of technology as a means to better communicate and achieve business results.
N.Team player. Able to thrive in a highly collaborative environment.
O.Results oriented, enthusiastic and creative with a can do positive attitude.
P.Ability to develop and maintain effective and highly successful working relationships with faculty, administration as well as all members of the university community.
Q.Willingness to work during nonstandard business hours.
Apply online: http://www.scu.edu/hr/careers/staff.cfm?id=3445
Published at 18-07-2012
Viewed: 626 times
Viewed: 626 times