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Media Outreach & Public Relations Coordinator
at Frostburg State University (Anywhere)
Frostburg State University seeks applications for a Media Outreach and Public Relations Coordinator to assist in efforts to promote the University and raise its profile in the national education marketplace.
RESPONSIBILITIES: Reporting to the Division of University Advancement, the coordinator will be expected to work closely with campus constituencies, with significant input from the Office of the President, to identify and promote people, activities and ideas that advance the key messages in FSU’s marketing and branding plan and the University’s vision, mission and strategic goals. The coordinator will identify appropriate media outlets and craft pitches to those outlets. In addition, the Media Outreach and Public Relations Coordinator will assist in the development of communications plans, messages and strategies in support of the University’s ongoing marketing and branding initiatives, as well as serve as project director for select integrated marketing campaigns.
MINIMUM QUALIFICATIONS: Bachelor’s degree in journalism, English, communications or public relations. Five years experience as a member of the news media and/or in a position dealing directly with news media, with a proven track record of high-profile media placements. Strong interpersonal and communication skills are critical to this position. Strong news judgment; understanding of editorial and journalistic principles and deadlines; detail oriented and focused on accuracy. Strong and flexible writing skills with the ability to adapt to different outlets and tools. Proven ability to identify, develop and write professional news and feature stories to appear in national outlets and University publications. Strong work ethic.
PREFERRED QUALIFICATIONS: Experience with both print and electronic media. Knowledge of marketing strategies; experience in marketing communications. Familiarity with social media outlets and understanding of how social media universe can be used to connect with media constituencies. Photography/videography skills a plus.
Writing samples and documentation of media placements required.
OTHER: Any combination of training and experience substantially equivalent to graduation from an accredited college or university with a bachelor’s degree in a related field and progressively responsible related work experience may be considered.
Frostburg State University is located in the Appalachian highlands (elevation 2,000 feet) of western Maryland. Of its more than 5,440 students, 21% are students of color, 4% are Hispanic and 2% Asian. Additionally 72 international students come from 17 countries. Approximately 2,100 reside on campus in 11 traditional halls and one apartment-style community. The main campus covers 260 acres within the town limits of Frostburg (population 7,500). The University also offers courses at the University System of Maryland at Hagerstown, on the Catonsville Campus of the Community College of Baltimore County and at Arundel Mills Regional Higher Education Center, as well as online.
FSU prides itself on being a dynamic, learning-centered organization that emphasizes teaching, but with opportunities for professional development and research. Students regularly build strong connections with faculty and staff members that often last beyond graduation.
The local region is rich in both history and outdoor activities. Students can visit nearby recreational areas—Rocky Gap, New Germany, and Deep Creek Lake State Parks—which offer camping, boating, swimming, hiking, and skiing. For more information, visit http://www.frostburg.edu/about.cfm.
To apply, email a letter of interest; resume; and the names, addresses, and telephone numbers of three professional references by July 31, 2012 to humanresources@frostburg.edu. Include “Media Outreach & Public Relations Coordinator (Position #12-010501) in the subject line.
Frostburg State University welcomes and encourages women and minorities to apply and seeks to recruit and retain a diverse workforce. FSU is an Equal Opportunity Employer. Appropriate auxiliary aids and services for qualified individuals with disability will be provided upon request. Please notify us in advance. WWW.FROSTBURG.EDU
RESPONSIBILITIES: Reporting to the Division of University Advancement, the coordinator will be expected to work closely with campus constituencies, with significant input from the Office of the President, to identify and promote people, activities and ideas that advance the key messages in FSU’s marketing and branding plan and the University’s vision, mission and strategic goals. The coordinator will identify appropriate media outlets and craft pitches to those outlets. In addition, the Media Outreach and Public Relations Coordinator will assist in the development of communications plans, messages and strategies in support of the University’s ongoing marketing and branding initiatives, as well as serve as project director for select integrated marketing campaigns.
MINIMUM QUALIFICATIONS: Bachelor’s degree in journalism, English, communications or public relations. Five years experience as a member of the news media and/or in a position dealing directly with news media, with a proven track record of high-profile media placements. Strong interpersonal and communication skills are critical to this position. Strong news judgment; understanding of editorial and journalistic principles and deadlines; detail oriented and focused on accuracy. Strong and flexible writing skills with the ability to adapt to different outlets and tools. Proven ability to identify, develop and write professional news and feature stories to appear in national outlets and University publications. Strong work ethic.
PREFERRED QUALIFICATIONS: Experience with both print and electronic media. Knowledge of marketing strategies; experience in marketing communications. Familiarity with social media outlets and understanding of how social media universe can be used to connect with media constituencies. Photography/videography skills a plus.
Writing samples and documentation of media placements required.
OTHER: Any combination of training and experience substantially equivalent to graduation from an accredited college or university with a bachelor’s degree in a related field and progressively responsible related work experience may be considered.
Frostburg State University is located in the Appalachian highlands (elevation 2,000 feet) of western Maryland. Of its more than 5,440 students, 21% are students of color, 4% are Hispanic and 2% Asian. Additionally 72 international students come from 17 countries. Approximately 2,100 reside on campus in 11 traditional halls and one apartment-style community. The main campus covers 260 acres within the town limits of Frostburg (population 7,500). The University also offers courses at the University System of Maryland at Hagerstown, on the Catonsville Campus of the Community College of Baltimore County and at Arundel Mills Regional Higher Education Center, as well as online.
FSU prides itself on being a dynamic, learning-centered organization that emphasizes teaching, but with opportunities for professional development and research. Students regularly build strong connections with faculty and staff members that often last beyond graduation.
The local region is rich in both history and outdoor activities. Students can visit nearby recreational areas—Rocky Gap, New Germany, and Deep Creek Lake State Parks—which offer camping, boating, swimming, hiking, and skiing. For more information, visit http://www.frostburg.edu/about.cfm.
To apply, email a letter of interest; resume; and the names, addresses, and telephone numbers of three professional references by July 31, 2012 to humanresources@frostburg.edu. Include “Media Outreach & Public Relations Coordinator (Position #12-010501) in the subject line.
Frostburg State University welcomes and encourages women and minorities to apply and seeks to recruit and retain a diverse workforce. FSU is an Equal Opportunity Employer. Appropriate auxiliary aids and services for qualified individuals with disability will be provided upon request. Please notify us in advance. WWW.FROSTBURG.EDU
Published at 29-06-2012
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Viewed: 533 times