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full time Marketing Analyst

at Ithaca College in Ithaca, New York

Ithaca College is seeking a full-time Marketing Analyst to provide statistical reporting and develop ROI reports and analyses to maximize the college's marketing efforts. The Marketing Analyst will be expected to combine data from several sources to create a marketing dashboard that will help drive decision making and determine campaign effectiveness. The position demands an analytical thinker who can apply findings and provide actionable recommendations that will help refine marketing strategies and priorities. The successful candidate will be responsible for managing analytics and reporting associated with the college's websites, advertising campaigns, e-mail marketing, SEO efforts, paid search, mobile, and social media. The Marketing Analyst should also be able to train key personnel to access and interpret data on their own and identify technical issues with analytics programs and manage resolutions. In addition, the successful candidate should have the strategic insight to conduct A/B testing for marketing campaigns, provide information architecture recommendations, perform custom analytics research, and present key findings to internal clients.

Visit http://apply.icjobs.org/applicants/Central?quickFind=177942 for a full description and to apply. Questions about applying online may be directed to (607) 274-8000.

Ithaca College is committed to building a diverse academic community and encourages members of underrepresented groups to apply. Experience that contributes to the diversity of the college is appreciated.

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Published at 26-03-2012
Viewed: 451 times