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Director of Interactive Media and Web Communications
at Saint Mary's College of California in Moraga, CA
Director of Interactive Media and Web Communications
Responsibilities:
Uses digital and multi-platform marketing to increase active engagement with prospective and current students, donors, alumni, faculty, staff, board members and community members of Saint Mary’s College.
Develops and implements web and interactive media strategic marketing and communications plan, in close collaboration with the Assistant Vice President and Director of Marketing Communications Director, that supports campus-wide communications and marketing efforts aimed at internal and external constituents, with an emphasis on Enrollment, Advancement and Alumni Relations.
Develops and implements campus-wide e-mail marketing strategy for e- solicitations, newsletters, including the weekly campus Bulletin, and other interactive campaigns to further institutional and client marketing objectives.
Identifies, develops and manages editorial and multimedia content, bringing both strong editorial judgment and a fluent understanding of multimedia venues.
Envisions, plans and executes website content interactive applications to support marketing objectives for both institutional and internal partner-initiated projects.
Increases and optimizes the flow of web traffic to the College’s website and social media properties.
Continually assesses emerging technologies and new ways of using existing technologies in telling the College’s story.
Serves as a project leader on the further development and maintenance of the College’s website, as well as the content and functionality of the portal-based intranet site.
Leads website planning meetings, specifically in areas of information architecture, writing/editing and content management.
Writes and edits web copy. Shoots and edits web video. Creates photography slideshows.
Refines and implements social media marketing strategy in collaboration with Director of Marketing Communications.
Collaborates with Web Services on web-related projects, including initial planning meetings with clients, clarification of goals, maintaining best practices, testing functionality and reviewing content.
Develops a robust analytical approach to the website and provides analysis of College website usage on a monthly basis.
Develops plan and leads ongoing training of campus content contributors in content development and emerging technologies.
Supervises the Interactive Media Specialist.
Experience and Qualifications:
Bachelor's degree and five years demonstrated experience working strategically with the web, social media and email, and using appropriate tools and metrics to measure its effectiveness.
Demonstrated experience preparing audio and video for the web.
Strong editorial and creative writing skills.
A strategic and curious mind and an ability to see potential uses for new technology.
Strong oral communication skills and a sophisticated understanding of what should be communicated to different audiences, from alumni, to prospective students to various media outlets.
A working knowledge and understanding of website development, content management systems, testing, search engine optimization, usability and analytics.
An ability to see the big picture when integrating different communications channels and to work collaboratively with colleagues across the department and campus.
Familiarity with HTML, CSS, JavaScript and XML and other standard web tools, and a working knowledge of Photoshop.
Conceptual understanding of data-driven web environments, web scripting languages and trends in mobile devices.
Responsibilities:
Uses digital and multi-platform marketing to increase active engagement with prospective and current students, donors, alumni, faculty, staff, board members and community members of Saint Mary’s College.
Develops and implements web and interactive media strategic marketing and communications plan, in close collaboration with the Assistant Vice President and Director of Marketing Communications Director, that supports campus-wide communications and marketing efforts aimed at internal and external constituents, with an emphasis on Enrollment, Advancement and Alumni Relations.
Develops and implements campus-wide e-mail marketing strategy for e- solicitations, newsletters, including the weekly campus Bulletin, and other interactive campaigns to further institutional and client marketing objectives.
Identifies, develops and manages editorial and multimedia content, bringing both strong editorial judgment and a fluent understanding of multimedia venues.
Envisions, plans and executes website content interactive applications to support marketing objectives for both institutional and internal partner-initiated projects.
Increases and optimizes the flow of web traffic to the College’s website and social media properties.
Continually assesses emerging technologies and new ways of using existing technologies in telling the College’s story.
Serves as a project leader on the further development and maintenance of the College’s website, as well as the content and functionality of the portal-based intranet site.
Leads website planning meetings, specifically in areas of information architecture, writing/editing and content management.
Writes and edits web copy. Shoots and edits web video. Creates photography slideshows.
Refines and implements social media marketing strategy in collaboration with Director of Marketing Communications.
Collaborates with Web Services on web-related projects, including initial planning meetings with clients, clarification of goals, maintaining best practices, testing functionality and reviewing content.
Develops a robust analytical approach to the website and provides analysis of College website usage on a monthly basis.
Develops plan and leads ongoing training of campus content contributors in content development and emerging technologies.
Supervises the Interactive Media Specialist.
Experience and Qualifications:
Bachelor's degree and five years demonstrated experience working strategically with the web, social media and email, and using appropriate tools and metrics to measure its effectiveness.
Demonstrated experience preparing audio and video for the web.
Strong editorial and creative writing skills.
A strategic and curious mind and an ability to see potential uses for new technology.
Strong oral communication skills and a sophisticated understanding of what should be communicated to different audiences, from alumni, to prospective students to various media outlets.
A working knowledge and understanding of website development, content management systems, testing, search engine optimization, usability and analytics.
An ability to see the big picture when integrating different communications channels and to work collaboratively with colleagues across the department and campus.
Familiarity with HTML, CSS, JavaScript and XML and other standard web tools, and a working knowledge of Photoshop.
Conceptual understanding of data-driven web environments, web scripting languages and trends in mobile devices.
Published at 03-01-2012
Viewed: 697 times
Viewed: 697 times