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Director of Social Media
at Hamilton College in New York
Hamilton College seeks a creative and savvy communications professional to manage the institution’s social media presence through well-conceived and carefully crafted content, including the effective and strategic use of video, audio, email and various mobile platforms and operating systems. Not only will the director of social media oversee College social media properties, including directing and educating others on campus in the use of social media to represent Hamilton, but he/she will devise systems to evaluate and report on the effectiveness of all electronic communications in addressing the needs of the College’s various audiences. The successful candidate will report to the assistant vice president for communications.
Qualifications:
• Bachelor's degree and 3-5 years demonstrated experience working strategically with social media and using appropriate tools and metrics to measure its effectiveness.
• Demonstrated experience preparing audio and video for the web.
• Strong editorial and creative writing skills.
• A strategic and curious mind and an ability to see potential uses for new technology.
• Strong oral communication skills and a sophisticated understanding of what should be communicated to different audiences, from alumni, to prospective students to various media outlets.
• An ability to see the big picture when integrating different communications channels and to work collaboratively with colleagues across campus.
• Familiarity with HTML, CSS, JavaScript and XML and other standard web tools, and a working knowledge of Photoshop.
• Conceptual understanding of data-driven web environments, web scripting languages and trends in mobile devices.
He/She must also appreciate environmental forces affecting higher education, as well as important characteristics of the target audiences, including their levels of knowledge about the College. Although the College’s director of web services will retain responsibility for the technology needed to support Hamilton’s Internet presence, the director of social media will still need to have experience using standard web tools and software for creating web-based materials. Time management and strong interpersonal skills are also required.
Qualifications:
• Bachelor's degree and 3-5 years demonstrated experience working strategically with social media and using appropriate tools and metrics to measure its effectiveness.
• Demonstrated experience preparing audio and video for the web.
• Strong editorial and creative writing skills.
• A strategic and curious mind and an ability to see potential uses for new technology.
• Strong oral communication skills and a sophisticated understanding of what should be communicated to different audiences, from alumni, to prospective students to various media outlets.
• An ability to see the big picture when integrating different communications channels and to work collaboratively with colleagues across campus.
• Familiarity with HTML, CSS, JavaScript and XML and other standard web tools, and a working knowledge of Photoshop.
• Conceptual understanding of data-driven web environments, web scripting languages and trends in mobile devices.
He/She must also appreciate environmental forces affecting higher education, as well as important characteristics of the target audiences, including their levels of knowledge about the College. Although the College’s director of web services will retain responsibility for the technology needed to support Hamilton’s Internet presence, the director of social media will still need to have experience using standard web tools and software for creating web-based materials. Time management and strong interpersonal skills are also required.
Published at 29-07-2011
Viewed: 2334 times
Viewed: 2334 times