This job ad has been posted over 40 days ago...
6
applicants
Director of Web Communications
at Northern Essex Community College in Haverhill, MA
JOB DESCRIPTON:
Reports to the Assistant VP of Marketing Communications. Hands-on leader to provide centralized & strategic management for our expanding online presence. Primary oversight & management of public website and intranet with emphasis on the strategic advancement of core marketing & communications objectives (enrollment, retention, image building, development, etc.). Strategic use of campus portal to target messages to internal audiences. Development & implementation of email marketing campaigns to internal and external audiences and management of email marketing toolset. Production of written and visual content for top and secondary level pages. Professional guidance & support for the web content development process across the depth & breadth of public website. Training & support of departmental content managers in use of online tools. Development, communication, and enforcement of online visual design standards & web writing style guidelines. Strategic use of third-party social software & online community tools (blogs, MySpace, Facebook, Wikipedia, Youtube, Flickr) to advance the College's interests. Web traffic analysis & reporting.
REQUIREMENTS:
MINIMUM QUALIFICATIONS: Experience using Wordpress (highly desirable) and/or other blogging and content management platforms required. Must have strong web writing skills; the ability to train others in how to write for the web; strong knowledge of fundamental UX and UI principles and experience applying these principles in the development of professional websites. Experience with concepts such as web taxonomies, tag clouds, folksonomies, and faceted classification required. Must have the ability to hand-code html and css and troubleshoot invalid code and display issues; Experience using Macromedia Dreamweaver to manage web pages and sites; Knowledge of fundamental marketing concepts and experience implementing online marketing initiatives; Experience developing email marketing communications and developing online communication plans; Strong project management and leadership skills and at least five years experience working on web projects.
PREFERRED QUALIFICATIONS: Bachelor of Arts degree in a related field; Knowledge of ADA regulations and how they apply to public higher education websites; Experience developing professional web graphics using Photoshop; General knowledge of the higher education sector, especially community colleges; Strong interpersonal communication skills; Ability to clearly articulate goals, lead teams, and confidently advocate for a strategic vision.
Salary: $55,000 to $60,000 per year (commensurate with education and experience) Complete fringe benefits package.
APPLY ONLINE HERE: http://necc.interviewexchange.com/jobofferdetails.jsp?JOBID=12242
Reports to the Assistant VP of Marketing Communications. Hands-on leader to provide centralized & strategic management for our expanding online presence. Primary oversight & management of public website and intranet with emphasis on the strategic advancement of core marketing & communications objectives (enrollment, retention, image building, development, etc.). Strategic use of campus portal to target messages to internal audiences. Development & implementation of email marketing campaigns to internal and external audiences and management of email marketing toolset. Production of written and visual content for top and secondary level pages. Professional guidance & support for the web content development process across the depth & breadth of public website. Training & support of departmental content managers in use of online tools. Development, communication, and enforcement of online visual design standards & web writing style guidelines. Strategic use of third-party social software & online community tools (blogs, MySpace, Facebook, Wikipedia, Youtube, Flickr) to advance the College's interests. Web traffic analysis & reporting.
REQUIREMENTS:
MINIMUM QUALIFICATIONS: Experience using Wordpress (highly desirable) and/or other blogging and content management platforms required. Must have strong web writing skills; the ability to train others in how to write for the web; strong knowledge of fundamental UX and UI principles and experience applying these principles in the development of professional websites. Experience with concepts such as web taxonomies, tag clouds, folksonomies, and faceted classification required. Must have the ability to hand-code html and css and troubleshoot invalid code and display issues; Experience using Macromedia Dreamweaver to manage web pages and sites; Knowledge of fundamental marketing concepts and experience implementing online marketing initiatives; Experience developing email marketing communications and developing online communication plans; Strong project management and leadership skills and at least five years experience working on web projects.
PREFERRED QUALIFICATIONS: Bachelor of Arts degree in a related field; Knowledge of ADA regulations and how they apply to public higher education websites; Experience developing professional web graphics using Photoshop; General knowledge of the higher education sector, especially community colleges; Strong interpersonal communication skills; Ability to clearly articulate goals, lead teams, and confidently advocate for a strategic vision.
Salary: $55,000 to $60,000 per year (commensurate with education and experience) Complete fringe benefits package.
APPLY ONLINE HERE: http://necc.interviewexchange.com/jobofferdetails.jsp?JOBID=12242
Published at 07-01-2009
Viewed: 1047 times
Viewed: 1047 times