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applicant
Client Services Director, Higher Education
at Earthbound Media Group in Los Angeles
The Client Services Director, Higher Education will lead the strategic planning and new business development for active and prospective client accounts, as aligned with the high-level strategic business goals, plans and objectives defined by EMG Executive Management for the Higher Education vertical as well as for Non-Profits. Directional Client Services initiatives to be overseen by this role include a variety of marketing, communication and technology-related roadmaps and plans as needed to develop individual accounts, new business opportunity identification and scoping and client education initiatives to support client sustainability. This role will also oversee and / or develop all estimates, budgets, presentations and proposals for active clients and new business opportunities, including responses to RFPs. Finally, the Client Services Director, Higher Education will meet regularly with relevant project managers and team members as well as prospective and active clients to ensure 1) client needs and expectations are understood and met, 2) timeline, deliverable and other issues are communicated and resolved optimally and 3) change orders and project enhancements are identified and scoped in a timely manner.
Areas of Accountability
1. New Business Development
2. Active Client Account Planning
3. Lead Qualification & Solution Scoping
4. Proposal & Budget Development
5. Client Retention & Engagement
Specific Role Responsibilities:
• Lead EMG’s Client Services efforts for prospective and active clients, specifically within the Higher Education and Non-Profit sectors.
• Conduct regular client status meetings to ensure client engagement and satisfaction, resolving any issues with project manager and other functional teams efficiently and in a clearly communicated way.
• Conduct regular EMG team status meetings to ensure project team is aligned with client goals, objectives and expectations, resolving any issues with project manager and other functional teams efficiently and in a clearly communicated way.
• Qualify later-stage leads further by analyzing the prospective client’s needs and developing a potential business approach to their needs.
• Craft and scope client solutions, developing engagement roadmaps, proposals and budgets in conjunction with other SMEs as needed.
• Review and refine proposal timelines and budgets prior to client delivery with project management to ensure optimal profitability.
• Manage active client lead / opportunity data within EMG’s SalesForce CRM, ensuring data is complete and up-to-date and easily reported to Sr. and Executive Management.
• Contribute strategy and content to outreach and prospecting presentation materials, including but not limited to PowerPoint presentations and case study, brochure and portfolio content.
• Contribute strategy and content to Marketing group to define strategic lead generation tactics to support business development objectives.
• Collaborate with other SMEs to direct and conduct ongoing customer and relevant vertical research to assess client needs, relevant best practices and business development opportunities.
• Collaborate with Business Development group on new business and client outreach / prospecting and pitching initiatives.
• Collaborate with Business Development and Marketing groups in developing networking and field marketing strategies.
• Review all EMG deliverables and provide constructive feedback and ensure alignment with client and contract goals with internal team before delivery to the client.
• Represent the company at various events and/or business meetings to promote the company.
• Perform all other duties as assigned.
Qualifications and Skills:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• 5+ years Account Management / Planning experience at a marketing agency serving clients in the Higher Education and Non-Profit industries.
• 3+ years Business Development experience in a marketing communications agency
• Expert written and verbal communication and interpersonal skills
• Exceptional customer service and thought leadership skills: outgoing personality, well spoken and great at giving presentations and leading meetings
• Exceptional contract documentation, negotiation and change management skills
• An eye for trends and new, innovative opportunities
• Strong judgment, analytical and problem-solving skills
• Knowledge of sales data management within a CRM such as SalesForce
• Ability to collaborate with cross-functional teams to produce quality materials and results within tight timeframes and simultaneously manage several projects
Areas of Accountability
1. New Business Development
2. Active Client Account Planning
3. Lead Qualification & Solution Scoping
4. Proposal & Budget Development
5. Client Retention & Engagement
Specific Role Responsibilities:
• Lead EMG’s Client Services efforts for prospective and active clients, specifically within the Higher Education and Non-Profit sectors.
• Conduct regular client status meetings to ensure client engagement and satisfaction, resolving any issues with project manager and other functional teams efficiently and in a clearly communicated way.
• Conduct regular EMG team status meetings to ensure project team is aligned with client goals, objectives and expectations, resolving any issues with project manager and other functional teams efficiently and in a clearly communicated way.
• Qualify later-stage leads further by analyzing the prospective client’s needs and developing a potential business approach to their needs.
• Craft and scope client solutions, developing engagement roadmaps, proposals and budgets in conjunction with other SMEs as needed.
• Review and refine proposal timelines and budgets prior to client delivery with project management to ensure optimal profitability.
• Manage active client lead / opportunity data within EMG’s SalesForce CRM, ensuring data is complete and up-to-date and easily reported to Sr. and Executive Management.
• Contribute strategy and content to outreach and prospecting presentation materials, including but not limited to PowerPoint presentations and case study, brochure and portfolio content.
• Contribute strategy and content to Marketing group to define strategic lead generation tactics to support business development objectives.
• Collaborate with other SMEs to direct and conduct ongoing customer and relevant vertical research to assess client needs, relevant best practices and business development opportunities.
• Collaborate with Business Development group on new business and client outreach / prospecting and pitching initiatives.
• Collaborate with Business Development and Marketing groups in developing networking and field marketing strategies.
• Review all EMG deliverables and provide constructive feedback and ensure alignment with client and contract goals with internal team before delivery to the client.
• Represent the company at various events and/or business meetings to promote the company.
• Perform all other duties as assigned.
Qualifications and Skills:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• 5+ years Account Management / Planning experience at a marketing agency serving clients in the Higher Education and Non-Profit industries.
• 3+ years Business Development experience in a marketing communications agency
• Expert written and verbal communication and interpersonal skills
• Exceptional customer service and thought leadership skills: outgoing personality, well spoken and great at giving presentations and leading meetings
• Exceptional contract documentation, negotiation and change management skills
• An eye for trends and new, innovative opportunities
• Strong judgment, analytical and problem-solving skills
• Knowledge of sales data management within a CRM such as SalesForce
• Ability to collaborate with cross-functional teams to produce quality materials and results within tight timeframes and simultaneously manage several projects
Published at 22-04-2011
Viewed: 595 times
Viewed: 595 times