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Digital Marketing Specialist
at Mizzou Online | University of MIssouri Online & Distance Education in Columbia, Missouri
On behalf of the University of Missouri’s online and distance education programs, develop effective online advertising and recruitment materials, including marketing strategies and plans with a deep understanding of consistent branding.
Approach with ingenuity all manner of online and distance student recruitment activities including online display advertisements, campaign landing pages, e-mail campaigns, electronic newsletters, Web-based video promotions, interactive forms and other digital marketing and communications activities.
Work closely with team members in the online and distance education administrative unit as well as key faculty and staff in schools, colleges and departments across campus.
Write persuasive web content for online advertising, conversion-centric landing pages and general program recruitment web pages.
Look for search engine optimization strategies wherever possible. Conduct keyword research and implement SEO and SEM best practices.
Compile information and prepare reports and other documentation for administrator/faculty review. Adjust/refine plans as needed.
Develop and submit budget requests for marketing activities, including estimated costs and project timelines.
Conduct industry research and stay current on best practices, competitor strategies and emerging technologies in online advertising and website design as well as online recruitment tactics.
Assist with content and design of other projects as necessary, including direct mail and broadcast advertising.
May develop communications plans to support non-marketing initiatives as identified by senior administration.
Assist with social media recruitment and retention efforts.
Salary
$38,500 – $50,200
Shift
8:00 a.m. – 5:00 p.m. (some nights/weekends)
Benefit Eligibility
This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/ums/departments/hr/benefits/.
Minimum Qualifications
A Bachelor's degree in Marketing, Advertising, Public Relations or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary.
One to two years of general marketing experience, which includes designing and marketing programs, development of marketing communications (advertising and publicity), direct sales with a marketing emphasis; and/or desktop publishing.
Preferred Qualifications
Experience with active server pages, web development and tools that simplify Web design and content, general information technology best practices.
Application Materials
Please include resume with application materials. Portfolios will be accepted (hard copy or electronic) and should highlight your past work that falls into the categories described here.
Application Deadline
April 25, 2011
Other Information
Have a working knowledge of xhtml, javascript and demonstrate an understanding of typography, color and layout;
Have an interest in learning and keeping up with current marketing and recruitment strategies and modern Web trends and technologies;
Be a self-starter with sound judgment regarding effective recruitment and communications strategies;
Have a high energy level and exhibit resourcefulness in coming up with ideas and gathering information and data required for a wide variety of marketing and recruitment activities;
Believe in teamwork and also have strong interpersonal skills, and proven ability in working
with individuals and teams inside and outside of the organization at a variety of management levels;
Be able to multi-task calmly under deadline pressures;
Be passionate about results.
Equal Employment Opportunity
The University of Missouri is an equal access, equal opportunity, affirmative action employer that is fully committed to achieving a diverse faculty and staff. For more information, call the Associate Vice Chancellor of Human Resource Services/Affirmative Action officer at 573-882-4256.
To request ADA accommodations, please call Human Resource Services at 573-882-7976. TTY users, please call through Relay Missouri, 1-800-RELAY (735-2966) or en Español at 1-800-520-7309.
Approach with ingenuity all manner of online and distance student recruitment activities including online display advertisements, campaign landing pages, e-mail campaigns, electronic newsletters, Web-based video promotions, interactive forms and other digital marketing and communications activities.
Work closely with team members in the online and distance education administrative unit as well as key faculty and staff in schools, colleges and departments across campus.
Write persuasive web content for online advertising, conversion-centric landing pages and general program recruitment web pages.
Look for search engine optimization strategies wherever possible. Conduct keyword research and implement SEO and SEM best practices.
Compile information and prepare reports and other documentation for administrator/faculty review. Adjust/refine plans as needed.
Develop and submit budget requests for marketing activities, including estimated costs and project timelines.
Conduct industry research and stay current on best practices, competitor strategies and emerging technologies in online advertising and website design as well as online recruitment tactics.
Assist with content and design of other projects as necessary, including direct mail and broadcast advertising.
May develop communications plans to support non-marketing initiatives as identified by senior administration.
Assist with social media recruitment and retention efforts.
Salary
$38,500 – $50,200
Shift
8:00 a.m. – 5:00 p.m. (some nights/weekends)
Benefit Eligibility
This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/ums/departments/hr/benefits/.
Minimum Qualifications
A Bachelor's degree in Marketing, Advertising, Public Relations or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary.
One to two years of general marketing experience, which includes designing and marketing programs, development of marketing communications (advertising and publicity), direct sales with a marketing emphasis; and/or desktop publishing.
Preferred Qualifications
Experience with active server pages, web development and tools that simplify Web design and content, general information technology best practices.
Application Materials
Please include resume with application materials. Portfolios will be accepted (hard copy or electronic) and should highlight your past work that falls into the categories described here.
Application Deadline
April 25, 2011
Other Information
Have a working knowledge of xhtml, javascript and demonstrate an understanding of typography, color and layout;
Have an interest in learning and keeping up with current marketing and recruitment strategies and modern Web trends and technologies;
Be a self-starter with sound judgment regarding effective recruitment and communications strategies;
Have a high energy level and exhibit resourcefulness in coming up with ideas and gathering information and data required for a wide variety of marketing and recruitment activities;
Believe in teamwork and also have strong interpersonal skills, and proven ability in working
with individuals and teams inside and outside of the organization at a variety of management levels;
Be able to multi-task calmly under deadline pressures;
Be passionate about results.
Equal Employment Opportunity
The University of Missouri is an equal access, equal opportunity, affirmative action employer that is fully committed to achieving a diverse faculty and staff. For more information, call the Associate Vice Chancellor of Human Resource Services/Affirmative Action officer at 573-882-4256.
To request ADA accommodations, please call Human Resource Services at 573-882-7976. TTY users, please call through Relay Missouri, 1-800-RELAY (735-2966) or en Español at 1-800-520-7309.
Published at 13-04-2011
Viewed: 1042 times
Viewed: 1042 times