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Web Content and New Media Specialist
at University of Wisconsin Oshkosh in Milwaukee
Reporting to the Assistant Director, Multichannel Marketing and Web Development, serving as an integral member of the IMC/UR team, this position will be responsible for supporting the University web brand, and departmental and divisional sub-brands through research, content development, development and implementation including web page creation, and site development. This position is a critical member of the Web Brand team and Integrated Marketing & Communications department with the responsibility to assist in the creation of and maintenance of the online brand for the University of Wisconsin Oshkosh.
Job Duties:
-Write web content using AP style, as assigned by the Assistant Director, Multichannel Marketing and Web Development according to a project schedule.
-Conduct research of market/competitor/relevant websites and perform interviews with clients (University faculty and staff) to collect information on website structure, content, functionality, and interactivity.
-Analyze research and interview results to recommend and define web page structure, content, functionality, and interactivity needs in collaboration with the Web Design and New Media Specialist and clients.
-Perform keyword research using multiple online tools (e.g. Google Adwords, Keyword Discovery).
-Write content for landing pages and e-mail campaigns as part of the University web-based marketing effort.
-Edit, proofread, and provide feedback on projects/content created by other staff members.
-Create wire frames to illustrate web page structure based on client needs.
-Create and edit images files for web use.
-Create and edit audio/video files for web use.
-Create web pages using prepared files (.html, .css, .jpg, .gif, .psd, .pdf, .wmv, .dvix, .mpeg) and editing tools (i.e., Dreamweaver), or Plone Content Management System.
-Analyze existing websites, perform keyword research, and recommend changes/additions to clients for improvement of structure and content, functionality, and interactivity.
-Generate and analyze Google Analytics reports (or a comparable tool) and make website changes as necessary.
-Create and implement interactive elements for websites using Plone portlets and other Plone programs/products.
-Develop and publish content for University social media platforms such as Facebook and Twitter.
Job Duties:
-Write web content using AP style, as assigned by the Assistant Director, Multichannel Marketing and Web Development according to a project schedule.
-Conduct research of market/competitor/relevant websites and perform interviews with clients (University faculty and staff) to collect information on website structure, content, functionality, and interactivity.
-Analyze research and interview results to recommend and define web page structure, content, functionality, and interactivity needs in collaboration with the Web Design and New Media Specialist and clients.
-Perform keyword research using multiple online tools (e.g. Google Adwords, Keyword Discovery).
-Write content for landing pages and e-mail campaigns as part of the University web-based marketing effort.
-Edit, proofread, and provide feedback on projects/content created by other staff members.
-Create wire frames to illustrate web page structure based on client needs.
-Create and edit images files for web use.
-Create and edit audio/video files for web use.
-Create web pages using prepared files (.html, .css, .jpg, .gif, .psd, .pdf, .wmv, .dvix, .mpeg) and editing tools (i.e., Dreamweaver), or Plone Content Management System.
-Analyze existing websites, perform keyword research, and recommend changes/additions to clients for improvement of structure and content, functionality, and interactivity.
-Generate and analyze Google Analytics reports (or a comparable tool) and make website changes as necessary.
-Create and implement interactive elements for websites using Plone portlets and other Plone programs/products.
-Develop and publish content for University social media platforms such as Facebook and Twitter.
Published at 12-01-2011
Viewed: 827 times
Viewed: 827 times