Higher Ed Experts' Webinar Series

    Webinar Series - Analytics 360: How to track and measure (and show to your boss) the ROI of your online initiatives: March 24, 25 & 26, 2009

    "Analytics 360" is a 3-webinar series that will help you jump start, fine tune and optimize an effective web and email analytics program for your institution or your department.  It will show you the best way to track and measure important data with the help of the tool of the trade, Google Analytics, calculate return on investment  and use your analytics program to improve your web and email initiatives.

     


    March 24, 2009 1PM-2PM ET – Rain date: March 31, 2009 1PM-2PM ET
    Web Analytics 101: How to plan, start and implement a comprehensive analytics program
    Shelby Thayer, Marketing Associate at Penn State World Campus  and Joshua Ellis, E-Marketing Manager at Penn State Outreach will tell you all you need to know to jump start and fine tune your analytics program. After introducing the basics of  analytics (goals, KPI, etc.), they will walk you through a Google Analytics implementation and explain how to set up your account to get meaningful results in no time.


    March 25, 2009 1PM-2PM ET – Rain date: April 1st, 2009 1PM-2PM ET
    Advanced Web Analytics:  How to track data, measure ROI and improve your web initiatives
    Shelby Thayer, Marketing Associate at Penn State World Campus  and Joshua Ellis, E-Marketing Manager at Penn State Outreach will help you get the most of your web analytics program by sharing best practices and good tips. They will demonstrate through a few case studies (using analytics with CRM, measuring the ROI of advertising campaigns, etc.) why and how you should use your web analytics program to focus on what works and improve what doesn't.


    March 26, 2009 1PM-2PM ET – Rain date: April 2nd, 2009 1PM-2PM ET
    Advanced Email Analytics: How to track data, measure ROI and improve your email initiatives
    Karlyn Morissette, Web Producer at Dartmouth College will explain why the right analytics can help you show the ROI of your campaigns and fine tune your email marketing strategy. She will share best practices and lessons learned to show you how to use analytics to focus on what works and improve what doesn't.

     

    PLEASE NOTE:

    • Feel free to gather your team members around your computer or a larger campus group in front of a screen with an LCD projector.
    • Audio is done via voice over IP. As a result, a phone line isn't necessary.
    • Attending institutions get a 1-week free access to the recorded sessions of the series just after the live events as part of their registration.
    • Webinar slides are available as PDF files prior to the sessions for easy note-taking.
    • Access instructions will be sent to registered attendees along with the presentation files on March 23, 2009.
    • In case a webinar needs to be rescheduled, it will be on the date listed a bove as its "rain date."

    Date

    24.–03/26/2009 ~ 01:00 PM ET–02:00 PM ET

    Speakers

    Joshua Ellis, Penn State University

    Joshua is E-Marketing Manager for the Marketing and Communications unit of Penn State Outreach. 

    Shelby Thayer, Penn State University

    With more than 12 years of experience in marketing and communications, Shelby has spent the last ten as a web professional. In her current role as a member of the marketing strategy team at Penn State World Campus, she now focuses on CRM, web strategy, usability, and web analytics.

    Karlyn Morissette, Dartmouth College

    Karlyn Morissette has explored e-marketing in higher education from the point of view of both admissions and development. In her current position at Dartmouth, she advises on and implements web-based strategies for the purpose of fundraising.

    Regular price

    300 USD

    Available methods of payment

    • :: Check ::
    • :: Credit Cards ::

    Deadline for registration

    03/20/2009 09:00 PM ET

    Registration

    Sorry, the registration period for this event is over.

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