With more than 12 years of experience in marketing and communications, Shelby has spent the last ten as a web professional.

Before coming to Penn State, she was a web producer and designer for a computer networking company where her main job functions included email marketing, web design, and web analytics.

In her current role as a member of the marketing strategy team at Penn State World Campus, she now focuses on CRM, web strategy, usability, and web analytics.

She recently started a blog about web analytics and usability in higher education at Trending Upward.