Karlyn Morissette has explored e-marketing in higher education from the point of view of both admissions and development.

As a former admissions officer in charge of interactive recruiting, she was responsible for building a comprehensive e-marketing program from the ground up, which resulted in a doubling of online applications within one year of its implementation.

In her current position at Dartmouth, she advises on and implements web-based strategies for the purpose of fundraising.

Karlyn holds a B.S. in Communication from Boston University and an MBA from Norwich University. She blogs about the use of the web as a business function in higher education at www.karlynmorissette.com.