Higher Ed Experts' Webinar Series
ON-DEMAND Webinar Series: Social Networking Websites Week: All You Ever Wanted to Know about MySpace, Facebook and Co
You can buy the rights to watch at your convenience the streaming files of the 5 recorded sessions (presentation and Q&A). We suggest that you use this series to introduce and train the members of your team (you can use an LCD projector in a bigger room to organize a campus-wide event or have each member of your team view the recordings on their own at their convenience).
Social networking sites are the number one destination for students, and connecting with them through this new medium can be a powerful way to inform and create interest. "Social Networking Websites Week" brings together experts from across the country to teach you more about how to use MySpace and Facebook then how you can create your own.
Visa for MySpace and Facebook: do’s and don’t’s for higher ed institutions exploring the new social networking frontier (63 minutes - recorded on October 1st, 2007)
Fred Stutzman, a Facebook and social networking expert working on his Ph.D. at the University of North Carolina at Chapel Hill's School of Information and Library Science, will provide an introduction to the unwritten rules of these popular social networking websites. He will also discuss the best strategies for higher ed administrators and marketers to engage students in these new spaces for best results.
From the clip book to Facebook: why and how to use Facebook to engage your institution target audiences (61 minutes - recorded on October 2, 2007)
Mike Richwalsky, Assistant Director of Public Affairs at Allegheny College, will explain why marketing and PR professionals in higher ed should add Facebook to their communication toolkit. He will also show you how to implement an effective Facebook program in a few easy steps.
Should your institution makes MySpace its? why and how to use MySpace to engage students on the social networking website (60 minutes - recorded on October 3, 2007)
Mike Richwalsky, Assistant Director of Public Affairs at Allegheny College, will explain why and how your institution should use MySpace to engage students. With his guide, you'll master MySpace in no time.
Social networking in a box: why and how to set up your own private social networking website with the help of a vendor (59 minutes - recorded on October 10, 2007)
Catherine Serrin Niekro, Vice President, Marketing and Communications for the Alumni Association of the University of Michigan, will explain why and how her institution created its own private social networking website for alums and students with the help of a vendor. She will also share tips and tricks to help you follow the vendor-supported path to private social networking websites.
DIY social networking website: how to plan and build from scratch your own successful social networking web application (55 minutes - recorded on October 5, 2007)
David Morton, Web Site Manager at Elon University, will explain how his institution built its social networking website for students, parents, alumni, and faculty and staff members in just 4 months. He will also share tips and tricks to help you follow the do-it-yourself path to social networking at your institution.
Read what some attendees have to say about the live series:
- Wanda Clifton-Faber, Project Director - Blue Mountain Community Colleg, OR:
"This highly cost effective seminar series was for me an introduction to becoming involved in the SNS phenomenon. I especially appreciate the opportunity to learn how to proceed and and to share this resource with my colleagues. I will use what I have learned here to expand the work of our Garrett Lee Smith Memorial Act, Campus Suicide Prevention Act for Higher Education. I find the prospects very exciting."
You or anybody in your institution can view the recorded webinars whenever -- and as many times as -- you want before the date below.
Date
06/30/2008 ~ 01:00 PM ET–02:00 PM ET
Speakers
Fred Stutzman, University of North Carolina
Fred Stutzman, a facebook and social networking expert working on his Ph.D. at the University of North Carolina at Chapel Hill's School of Information and Library Science, will provide an introduction to the unwritten rules of these popular social networking websites. He will also discuss the best strategies for higher ed administrators and marketers to engage students in these new spaces for best results.
Mike Richwalsky, Allegheny College
Mike Richwalsky is Assistant Director of Public Affairs at Allegheny College, a national liberal arts college located in Meadville, PA. Since 2002, he has led Allegheny into the forefront of colleges and universities using new technologies
Catherine Serrin Niekro, Alumni Association of the University of Michigan
Catherine Serrin Niekro, Vice President, Marketing and Communications for the Alumni Association of the University of Michigan, will explain why and how her institution created its own private social networking website for alums and students with the help of a vendor. She will also share tips and tricks to help you follow the vendor-supported path to private social networking websites.
David Morton, Web Site Manager at Elon University, will explain how his institution built its social networking website for students, parents, alumni, and faculty and staff members in just 4 months. He will also share tips and tricks to help you follow the do-it-yourself path to social networking at your institution.
Regular price
300 USD
Available methods of payment
- :: Check ::
- :: Credit Cards ::
Deadline for registration
06/30/2008 12:00 PM ET
Registration
Sorry, the registration period for this event is over.