Higher Ed Analytics Watchlist for 2019: 12 takes on what’s coming in higher ed digital measurement

What will make a big difference for higher ed analytics and measurement in 2019? That’s the question every higher ed marketer want to see answered! There are so many possibilities… and still so many challenges when it’s time to measure the impact of digital marketing initiatives in higher education. So, I asked the 11 higher […]

2019 Higher Ed Analytics Trends
  • I was able to take what I was learning from the course and immediately apply it to scenarios in our Institute. It gave me fuel to argue for goal-setting, campaign-tracking, implementing event-tracking and making other needed changes. It gave me other valuable insights into our websites which I hope to apply.

    Anita Schaepe. Anita Schaepe, Web Editor, Information Architect & Content Specialist at University of Nebraska - Lincoln
    Web Analytics for Higher Ed Course Alum
  • Effective social media training with insights from a great panel.

    Michelle Thomas, Cuyahoga Community College. Michelle Thomas, Cuyahoga Community College,
    Higher Education Social Media Conference Alum
  • Many thanks for your offering of the online course Writing for Social Media & the Web in Higher Ed! Within one week of earning my certificate, I am already working on an updated web plan for our entire online presence. Professor Michael and the course development team should be proud for making such real-world impact on your newly graduated students (and their higher ed homes)!

    Holly Bollinger. Holly Bollinger, Mizzou Online Marketing Specialist at Mizzou - University of Missouri
    Web Writing for Higher Ed Course Alum
  • I would recommend this course to all of my colleagues.
    I was able to see my writing progress throughout the 4 weeks of the course and have already been applying the tactics learned to my web writing in my current role.

    Danielle Gordon, University of Guelph. Danielle Gordon, University of Guelph,
    Web Writing for Higher Ed Course Alum

I would recommend this course to all of my colleagues.
I was able to see my writing progress throughout the 4 weeks of the course and have already been applying the tactics learned to my web writing in my current role.

Danielle Gordon, University of Guelph. Danielle Gordon, University of Guelph,
Web Writing for Higher Ed Course Alum

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