Higher Ed Experts' Webinar Series
Webinar Series - PR School 2.0: How to survive and thrive in the new online world of Public Relations and Communications: October 21, 22 & 23, 2008
"PR School 2.0" is a 3-webinar series that will bring you up-to-speed on the new higher ed PR practices powered by Web 2.0 technologies. It will show you how you can put the online monitoring of your brand on autopilot at almost no cost, upgrade your story pitching with best online practices and cross over to online news publishing. Designed for seasoned PR practitioners as well as new comers, this series will give you the tools necessary to do your job in the conversation age.
October 21, 2008 1PM-2PM ET – Rain date: October 28, 2008 1PM-2PM ET
Monitoring 360: how to make sure you hear it and see it before they do
Responsible for the Web and Social Media initiatives at Texas A&M University College of Engineering, Matt Herzberger will guide in the maze of free and for-a-fee monitoring tools to help you set up an effective system that works but doesn`t require hours and hours of your time. By sharing best practices and good tips, he will help you monitor your brand online without any information overload side effects.
October 22, 2008 1PM-2PM ET – Rain date: October 29, 2008 1PM-2PM ET
Upgraded story pitching: Do`s and Don`t`s to keep your clip book fat
Andrew Careaga, director of communications at Missouri S&T, will share creative strategies and techniques to help you keep your stories and your institution in the old and new media. With his list of do`s and don`t`s, you will make the best use of the Web and other online tools to successfully pitch reporters, editors and bloggers.
October 23, 2008 1PM-2PM ET – Rain date: October 30, 2008 1PM-2PM ET
Online news publishing 101: how to go beyond online press releases with a dedicated news website
Geoffrey Mock, manager of internal communications at Duke and editor of Duke Today, will explain why and how his institution launched Duke Today, an online news website serving the community. He will also share lessons learned on covering, writing and publishing news for an online daily publication and how to drive readership to the site.
PLEASE NOTE:
- Feel free to gather your team members around your computer or a larger campus group in front of a screen with an LCD projector.
- Audio is done via voice over IP. As a result, a phone line isn't necessary.
- Attending institutions get a 1-week free access to the recorded sessions of the series just after the live events as part of their registration.
- Webinar slides are available as PDF files prior to the sessions for easy note-taking.
- Access instructions will be sent to registered attendees along with the presentation files on October 20, 2008.
- In case a webinar needs to be rescheduled, it will be on the date listed a bove as its "rain date."
Date
21.–10/23/2008 ~ 01:00 PM ET–02:00 PM ET
Speakers
Matt Herzberger, Texas A&M University
Matt Herzberger has more than ten years of Web experience with seven years in higher education as a strategist and a designer. He is also an expert in the use of social media in higher education.
Andrew Careaga is a blogger, PR guy and occasional freelance writer with more than 16 years’ experience in higher education PR and marketing. He’s currently director of communications at Missouri S&T, one of the few public universities in the nation with a tight technological focus.
Geoffrey Mock, Duke University
Geoffrey Mock is manager of internal communications for the Duke University Office of News and Communications and editor of Duke Today, www.duke.edu/today, the university’s daily online newspaper.
Regular price
300 USD
Available methods of payment
- :: Check ::
- :: Credit Cards ::
Deadline for registration
10/17/2008 09:00 PM ET
Registration
Sorry, the registration period for this event is over.